As an entertainment executive, you can use demand data to make more informed content decisions around your acquisition, distribution, and programming strategies. One way to do this is to consider content valuation, which uses demand data to estimate a content title’s economic value. By analyzing the demand for a title, on both a local and global scale, you can assess how well it is performing and how much audiences value it.
For instance, taking the example of “Dora and Friends: Into The City!”, which reveals a lot about the importance of demand data. The show experienced good demand in January 2024, with 6.5 times the audience demand of the average show in the United States. This information can be used to assess the show’s economic value, including its ability to drive engagement across other content in your library and how it can retain customers. By comparing demand data over a yearly rolling basis with the last 30 days, you can determine if demand is increasing, decreasing or staying the same, further helping to make informed acquisition and programming decisions.
Demand data also provides insights into the type of content being consumed and how it relates to audience preferences. For example, analyzing the genre of a title like “Dora And Friends: Into The City!” shows it ranks at the 93.3th percentile for comedy titles in the US in January 2024. Comparing this information to other shows consumers view can be used to inform acquisition strategies, helping to identify new shows to acquire based on audience preferences.
By examining the top 10 global markets where "Dora And Friends: Into The City!" is most in-demand, you can determine where the show performs the best and the potential opportunities to promote this show. You can also compare and benchmark it against competitors to recognize the preferences of your audiences in specific regions concerning a genre, talent, or theme.
Demand data can help you determine the optimal release strategy and pricing for a title that can help bring in revenue, and also identify any untapped/demand in your market. It can also help you understand the impact of pre-release marketing, track the effectiveness of marketing campaigns and understand how they relate to successful outcomes such as viewership.
Finally, by examining the Parrot Pulse for "Dora And Friends: Into The City!", it helps to deliver an independent measure of its global performance across six different dimensions. By looking at travelability, longevity, momentum, franchisability, and reach, you can identify specifically where the show is doing well and where it needs improvement. This insight can support future decisions regarding acquisition, production and distribution of similar shows. In conclusion, by leveraging demand data, entertainment executives can make informed decisions that contribute to the growth of their business.
