The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand data of a TV show is key in making informed decisions on content valuation, acquisition, distribution, and programming. Parrot Analytics' content valuation system is powered by global content demand and supply, which offers comprehensive insight into a show's audience performance and potential success. Let's discuss how the demand data related to "Drag Me To Dinner" can help decision-making processes in the industry.
One of the core benefits of demand data is content valuation. By analyzing demand data, entertainment executives can determine the overall worth of their content. With "Drag Me To Dinner," the show has achieved highs of 3.1 times the average show's demand in the United States over the last 30 days, representing its excellent demand status. By utilizing Parrot Analytics' content valuation system, executives can understand the dollar value contributions of the show to any platform or region.
Another use of demand data is in programming decisions, which can be informed by analyzing the show's performance compared to other shows in the same genre. The demand for "Drag Me To Dinner" ranks at the 92.5th percentile in the reality genre. Entertainment executives can use this information to decide how to program the show and determine how to market it efficiently.
Acquisition decisions can also be improved by assessing the demand data of a series. As an example, when deciding whether to acquire a show, executives using the Parrot Analytics content valuation system can determine the show's value to a platform and the estimated cannibalization of audiences in multiple services.
Distribution decisions can be made more effectively by analyzing the show's travelability and reach using the demand data. The travelability suggests the international demand for the show relative to its home market, and "Drag Me To Dinner" has an "okay" level of travelability in the Parrot Pulse dimension. Meanwhile, the reach of the show, which refers to the number of people expressing demand for the show, is "poor." By considering these factors, executives can decide where to distribute the show and how it can be marketed more effectively.
In conclusion, the analysis of "Drag Me To Dinner" in the United States over the last 30 days highlights how demand data can inform key decisions in the entertainment industry. The use of Parrot Analytics' content valuation system empowers entertainment executives by revealing the value of a title, assessing a TV series' ability to drive subscriptions, retention and mitigate churn. By using demand data to make informed decisions covering content valuation, programming, acquisition, distribution and marketing, entertainment executives can utilize the potential success of their shows better.
This is Drag Me To Dinner's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Drag Me To Dinner travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Drag Me To Dinner), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Drag Me To Dinner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Drag Me To Dinner, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Drag Me To Dinner in the United States. We provide our partners with smart television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.