If you are an entertainment executive looking to make informed content decisions, utilizing demand data is key. Through analyzing data provided by Parrot Analytics, it is clear that "Drake & Josh" is currently in high demand in the United States. Its popularity outperforms the average show by 9.6 times making it a highly valuable asset for any platform, distributor or network.
The demand for "Drake & Josh" has been increasing in the last few months, showing a 9.8% rise in November alone. Its rank moved up 141 spots, an impressive feat in the highly competitive US market. Additionally, the show's franchise potential and the number of people expressing demand for the show is high, making it an appealing property for any entertainment executive looking to invest in a potential franchise with a dedicated fanbase.
Other comedy titles that "Drake & Josh" fans enjoy can provide insights on what else the audience is looking at on other titles. This information can lead to recommendations of other relevant titles to offer viewers with similar tastes and preferences. By analyzing "Drake & Josh" 1-year rolling demand with the last 30 days, it is clear that demand for the show is still increasing. In the last 30 days, the peak demand was 11.3 times the average, indicating the current high demand for the show.
Additionally, analyzing the show's audience behavior globally provides insights into the show's travelability and appeal in different regions. "Drake & Josh" is the most in-demand show in the United States, and also records high demand in Mexico, and good demand in Germany and the United Kingdom. These insights can be used to inform acquisition decisions or to create tailored marketing strategies for different regions based on their demand levels.
In summary, as an entertainment executive, using demand data from Parrot Analytics provides valuable insights into the performance of shows, and can help in making informed content decisions or acquisition, distribution, and programming decisions. By using demand data to assess the value and demand for a given show like "Drake & Josh," entertainment executives can gauge a show's potential success, perform audience segmentation, and strategically invest for long-term profitability.
