For entertainment executives working at various companies, demand data can play a crucial role in making more informed content, acquisition, distribution, or programming decisions. As an example, let’s consider the popular TV series "Drake & Josh." By providing various insights into its performance, we can analyze how executives can leverage demand data to their advantage.
One of the critical factors that executives need to assess while making content-related decisions is content valuation. Demand data can help them determine this valuation by answering questions such as "how much is my content worth to another streaming platform?" With respect to "Drake & Josh," its good audience demand in the United States over the last few days indicates that it may be a valuable asset for any platform looking to acquire its streaming rights.
Moreover, the data on "Drake & Josh" reveals that it achieved a peak rank of #1135 in the United States, moving up in rank by 212 spots during January in the country. This means that the show's popularity has increased, which is an essential factor for any TV production company or studio, as they need to create content that resonates with their audience.
Another critical factor for entertainment executives is to determine the reach of a TV show. For example, executives want to know whether a show has a dedicated but small fandom or if it appeals to a wide group of people, which can help them make more informed programming decisions. According to the data, "Drake & Josh" has good reach, as it outperforms the demand of an average TV show (1x) in each of the top ten global markets where it is most in-demand. With the United States being its primary market, the show's good audience demand of 2.5x in the country indicates that it has broad appeal.
Demand data can also help executives with decisions concerning content distribution. For instance, using demand data, executives can assess "the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog." Suppose a TV production company or entertainment talent agency is looking to distribute the streaming rights of "Drake & Josh." In that case, they can use the demand data to determine which specific platform may draw the most audience and generate maximum revenue.
Finally, the data on "Drake & Josh" also reveals that its travelability is okay, which quantifies a show's international demand relative to its home market. Its momentum (the pace of growth) is likewise OK, and its franchisability (spin-off potential) is good, indicating that it may have future franchising potential.
In conclusion, demand data can provide executives with a wealth of information critical to making informed decisions about content valuation, acquisition, distribution, and programming. For example, demand data on "Drake & Josh" indicates that it has good audience demand, broad reach, and significant franchising potential, making it a valuable asset for any platform looking to acquire or distribute its streaming rights.
