Demand data is crucial for entertainment executives looking to make well-informed decisions regarding content. In this article, we will take a closer look at "Drake & Josh" and demonstrate how information derived from demand data can inform content-related decision making for companies in the entertainment industry.
One of the main areas where demand is useful is to determine content valuation. In the case of "Drake & Josh", demand data would help a company to determine how much the show is worth. We can see that demand for "Drake & Josh" is good, with 7.6 times the audience demand of the average show in the United States over the last 30 days. Only 8.6% of all TV shows have this level of demand. However, compared to its demand of 8.6 times the average over the last 90 days, demand for this show has been decreasing recently. This information can be used to derive a baseline value of the show, and track changes in its value over time.
Demand data can also help with programming decisions. For instance, a linear network or SVOD platform might use the information provided by demand data to assess whether it is worthwhile to air the show again. For "Drake & Josh", we see that although demand has decreased recently, it has spiked in late December 2023 for the United States. Executives may want to consider this fact when deciding whether to re-air the content soon.
Additionally, demand data can help with distribution and acquisition decisions. By examining the top 10 global markets where "Drake & Josh" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Drake & Josh"'s number one market globally, followed by Mexico where demand is good. If a distributor or acquisition team were looking to expand the show's reach, they might take these markets into consideration and plan their distribution strategy accordingly.
Demand data is also useful for assessing how well a show is resonating with audiences. For "Drake & Josh", we can see that its longevity, which measures how well audience demand is maintained over time, is outstanding. Its momentum, the pace of growth, is likewise okay, indicating that although the show's demand has decreased recently, it is still maintaining a good level of popularity.
Finally, demand data can also be used to inform marketing decisions. For example, if a talent agency were looking to partner with a brand to expand the audience for a particular show, they might use the information provided by the show's affinity analysis to gauge which brand would be the best fit for that show. The top shows that fans of "Drake & Josh" like can be used to inform a talent agency's decisions regarding partnerships and recommendations.
In conclusion, demand data is an invaluable tool for entertainment executives looking to make well-informed decisions regarding content. By analyzing the trends and insights provided by demand data, executives can make more informed decisions regarding content acquisition, distribution, programming, and marketing. In the case of "Drake & Josh", we have demonstrated how demand data can be used to derive content valuation, inform programming and distribution decisions, assess how well a show is resonating with audiences, and inform marketing decisions.
