The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking information on how demand data can help with your content or acquisition decisions, "Extra" is a prime example. Let's examine the data and explore how it can guide decision-making.
Content Valuation:
- What is the value of a content library to a platform over time? By looking at the demand data for "Extra", the show has good longevity and audience demand for the month of March in the United States, indicating that it has a valuable spot in a content library for any platform.
- What is the baseline value of a title? "Extra" has 5.2 times the audience demand of an average show in the United States over the last 30 days, which is an indication of its value.
Acquisition and Distribution:
- Demand uncovers under-monetized titles: With the information gathered on the demand for "Extra", it is clear that it has not been under-monetized, and has good demand in key global markets, making it a great acquisition opportunity.
- Demand informs the platform and network fit: The data indicates that "Extra" would fit well as a news program on many platforms and networks as it is well-loved by audiences in this genre.
- Reach answers questions like: "Extra" has higher demand than 93.7% of all news titles in the United States, and audience demand in each of its top markets is better than the average TV show. This indicates that "Extra" could have the reach to attract new subscribers to a platform, making it an ideal addition to any lineup.
Programming:
- Demand helps with subscriber retention: It is suggested that content executives at an OTT or SVOD platform should consider acquiring "Extra" if they want to retain their current audience. With its good longevity and audience demand, the audience for the show is sure to stick around.
- Demand helps with subscriber acquisition: If executives seek to grow their audience, "Extra" could be beneficial, as it has a dedicated following in the news genre and attract new subscribers to their platform.
- Demand answers questions like: The data reveals who is interested in "Extra", including where in the world is the show in-demand, what genres are resonating most with the audience, and what types of audiences are attracted to it.
In summary, analytics on "Extra" reveal useful insights to entertainment executives in various roles. With its high audience demand and good longevity, this show is a prime candidate for acquisition, making it a valuable asset to any content library. Due to its reach and appeal, it could also be an excellent way to attract and maintain subscribers on a platform.
This is Extra's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Extra travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. Syndication, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Extra.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Extra from partners like Syndication.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Extra? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Syndication to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Syndication by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Extra. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Syndication to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Extra), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Extra, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Extra is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Extra, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Extra in the United States. We provide our partners with essential entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.