The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data from Parrot Analytics can help you make more informed programming and content acquisition decisions. One example is the analysis of FDR, a historical miniseries that chronicles the life of the 32nd President of the United States. By examining its demand data, we can provide insights to inform your strategic decision making process.
Content Valuation:
Using demand data, Parrot Analytics’ content valuation system can reveal the value of content on any platform in any region. Demand data can answer questions such as how much a series is worth and what is the baseline value of a title. In the case of “FDR,” its demand is strong, with 2.7 times the audience demand of an average show in the United States for the last 30 days. Compared to the average over the last 90 days, its demand decreased recently but is still outperforming other TV shows.
Travelability:
Providing an independent measure of global performance across six dimensions, the Parrot Pulse for “FDR” shows that its travelability is poor. This dimension quantifies a show's international demand relative to its home market, which suggests that the show may struggle to find success in foreign markets.
Demand in Specific Markets:
Examining the top 10 global markets where "FDR" is most in-demand, we found that it outperforms the demand of an average TV show in each of these markets. The United States is "FDR"'s number one market globally, where it achieved good audience demand of 1.8x. Brazil ranked second, where the demand for “FDR” is okay.
Programming Insights:
Through understanding the audience preferences, we can provide additional insights to inform programming decisions. The fans of "FDR" also like "The Secret Of Skinwalker Ranch," "Mountain Men," "Cannes Confidential" among other shows. Moreover, the demand for the show has increased in the United States by 32.8% during December 2023, with a spike in late December, which can be leveraged for future marketing campaigns.
Comparing the performance on a rolling basis vs the last 30 days, the peak demand for “FDR” was 11.9 times the average over the course of the year. This indicates that the demand for the show has decreased in the last 30 days. Understanding demand on a rolling basis can help in future programming or acquisition decisions.
In conclusion, demand data from Parrot Analytics can help entertainment executives from various sub-industries make more informed decisions regarding content valuation, programming, acquisition, and distribution. For “FDR,” understanding its strong demand in specific markets, its poor travelability, and programming insights such as the spikes in demand can help inform strategic decisions for future programming.
This is FDR's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well FDR travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. FDR), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s FDR is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FDR, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for FDR in the United States. We provide our partners with deep TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.