The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're always trying to make the best decisions about how to allocate resources, whether that means investing in new titles, renewing existing ones or expanding your content portfolio. One way to make better-informed decisions is to look at the audience demand data, which can provide you with valuable insights into audience behavior and content preferences. Let's look at "FLCL" as an example.
Firstly, using demand data can help you with content valuation. By analyzing the demand trends of "FLCL" over the past 30 days and comparing it to the average TV show, it is clear that demand for the show is outstanding with 9.8 times the audience demand of an average show. This high demand can indicate that the value of the show is currently high, which means that for an SVOD platform looking to acquire this title, it may require a higher price point.
Demand data can also help with programming decisions of what to air and when to air it. With "FLCL" achieving the peak rank of #786 in the United States and dropping in rank by 188 spots during March, it is important to look at its potential for longevity. The Longevity dimension measures how well audience demand is maintained over time, and for "FLCL" this is outstanding, indicating that it maintains sustained demand and would make a good addition to programming lineups. Pay TV networks or linear networks looking to acquire programming that can provide consistent returns over time would find this data useful.
Another way in which demand data can be useful is for distribution decisions, in terms of selecting the most effective release strategy for a show. The demand spike seen in March 2024 necessitates a tailored release strategy when airing "FLCL" to exploit its high momentous growth rate. Moreover, by examining the top 10 global markets where "FLCL" is most in-demand over the past 30 days, we can see that its popularity extends beyond the US, as it also has good demand in Japan, United Kingdom, Romania, Ukraine, Sweden, China, Netherlands, Canada. Thus, a strategic distribution plan could be developed to target these specific markets to enhance "FLCL"'s global distribution.
Furthermore, demand data can be used for acquisition decisions. As per our genre insights, "FLCL" ranks at the 96.9th percentile in the drama genre during March. This indicates that "FLCL" has higher demand than 96.9% of all drama titles in the United States. Therefore, if a TV series financing company, or an entertainment talent agency that represents the creator of "FLCL", wants to increase its portfolio of drama series, "FLCL" is a promising option.
Finally, being informed about demand data is crucial for subscriber retention and acquisition. Looking at the titles that fans of "FLCL" watch, such as "Steven Universe", "Hilda", and "Mob Psycho 100," can give ideas about what titles to acquire or produce to keep the audience engaged and prevent churn. Alternatively, analyzing taste clusters information can help understand audience behavior for better acquisition and retention of the targeted audience.
Overall, using demand data insights can help entertainment executives make informed decisions about content acquisition, distribution, programming, and content or IP valuation. By assessing content value via demand data, it is possible to calculate the potential ROI for any specific title and the ability of the show to drive subscriptions and reduce churn. Moreover, understanding how existing content performs and how audience behavior is influenced, gives executives the insights they need to allocate resources in the most effective manner.
This is FLCL's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well FLCL travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s FLCL is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FLCL, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for FLCL in the United States. We provide our partners with meaningful media industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.