Using demand data like that for "For All Mankind," entertainment executives can make more informed decisions about content valuation, acquisition, distribution, and programming. For example, executives can determine how much a particular title is worth, assess a TV series' ability to attract new subscribers and retain existing ones, or find new opportunity markets for distribution.
Demand data also provides valuable insights into audience preferences and helps executives make informed decisions about content. For instance, they can identify what type of content to produce or acquire, which genres or shows are resonating with their current audience, and determine what elements of existing content fans like the most. They can also find out what content has the highest franchise potential, and how much global appeal a title has when it comes to expanding a platform's global SVOD reach.
In the case of "For All Mankind," executives can see that the show has exceptional demand and has been increasing in popularity over the last 30 days, with a peak demand of 33.1 times the average show in this time frame. The show is also performing outstandingly in the history genre in December 2023, standing in the 99.9th percentile. Plus, executives can see that the show is among the top 10 shows globally with the most demand over the last 30 days.
Besides, executives can observe from the demand data that the show has been successful in attracting and retaining fans across multiple markets. For example, the United States is the show's top market globally, with a remarkable audience demand of 22.0 times the average, followed by Canada, where the demand is equally outstanding. The show's demand is also robust in other countries like the United Kingdom, France, Australia, Sweden, Germany, Spain, and New Zealand.
Finally, demand data can help executives determine the best release strategy and pricing for a show, inform their marketing and pre-release campaigns, and help them make informed decisions about content discovery and recommendations. In short, demand data provides invaluable insights that can help entertainment executives make more informed decisions about content valuation, acquisition, distribution, and programming.
