If you're an entertainment executive, you'll know that content valuation is critical to making informed scheduling, acquisition and distribution decisions. Demand data is an essential part of content valuation, and the performance of a TV series like "For All Mankind" is an excellent example of this.
By utilizing demand data, we can assess the value proposition of "For All Mankind" as a strategic asset for any streaming platform and answer questions such as, "How popular is my show relative to the market average?" and "How well has this title held up since it premiered?". Here are some ways that demand data is useful in the entertainment industry:
- Content valuation: Parrot Analytics' content valuation system quantifies the platform-specific marginal revenue contribution of a TV series like "For All Mankind." Using demand data, we can determine how much to spend on acquiring or producing content, estimate cannibalization of audiences across multiple services, and evaluate the value of exclusivity.
- Regional demand: As we see with "For All Mankind," a show's appeal varies from market to market. Understanding where your show is popular can help determine how to target your promotion campaigns, the most profitable territories to sell the rights, and the potential for expansion.
- Audience retention and acquisition: By examining the demand for shows that "For All Mankind" audiences have an affinity for, TV executives can determine which titles to acquire that will keep current viewers happy and attract new subscribers.
- Genre insights: By using demand data, TV executives gain insights into which genres perform best in different regions globally. Consequently, they can decide which types of content to acquire or produce to fill white spaces in the market and increase the platform's appeal to specific demographics.
- Release strategy and pricing: Understanding the demand for a TV series can help entertainment executives decide on the best release strategy and pricing. By analyzing "For All Mankind's" demand data, executives can determine whether to release seasons all at once or release episodes weekly to maximize hype and interest and maximize profits.
In conclusion, there's no doubting the importance of using demand data in the entertainment industry. With the right tools, entertainment executives can assess the value and potential of a TV series like "For All Mankind" for their platform accurately, optimize their release strategy, and make better content acquisition decisions.
