The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. For instance, let us use the example of "For My Family (Kardeslerim)" to demonstrate how demand data can help make more strategic decisions across various dimensions.
Firstly, content valuation uses demand data to determine the worth of a title. By observing the audience demand for "For My Family (Kardeslerim)," it is evident that the show has demand well above the average show in the United States. This insight can assist you in evaluating the economic value of the content. As a result, you can make informed decisions when acquiring, distributing, or producing similar content for your platform.
Moreover, you can use demand data to assess a show's popularity in specific markets. Using the example of "For My Family (Kardeslerim), while the show originated in Turkey, its global performance is outstanding, particularly in Algeria, Cyprus, and Bulgaria, where it exhibits high audience demand. When you leverage audience demand data for a particular market, you are equipped with insights that can help you make strategic decisions, such as whether to localize specific content for such a market.
Additionally, demand data can help you to make programming decisions. For example, if your platform is experiencing low growth in a particular market, analyzing shows with outstanding audience demand, such as "For My Family (Kardeslerim)," can assist in driving retention and acquisition. You can use data to identify content with high demand in the region and include them in your programming lineup to help you maintain a base of users in that market.
Finally, demand data can help you identify trends in content such as genre popularity. By analyzing the demand for "For My Family (Kardeslerim)," you can identify that it ranks at the 91.6th percentile in the drama genre in the United States. This insight can enlighten your content strategy if you are looking to focus on a specific genre to produce, acquire, or distribute.
In conclusion, using demand data can provide unique insights to help you make informed business decisions as an entertainment executive. Whether you are assessing the value of content, evaluating the performance of upcoming titles, mapping whitespace opportunities, or comparing content, demand data can elevate the quality of your decisions.
For My Family (Kardeslerim)'s travelability to the United States in the last 30 days is 6%, which means that the audience demand for For My Family (Kardeslerim) is 6% of the demand in its country of origin, Turkey. Click through to another market to discover how well For My Family (Kardeslerim) travels internationally.
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Acquire the best shows from partners such as ATV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. For My Family (Kardeslerim)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ATV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s For My Family (Kardeslerim) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For My Family (Kardeslerim), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for For My Family (Kardeslerim) in the United States. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.