The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, how can you use demand data to make more informed content decisions? The example of "Graveyard Carz" provides some key insights to answer this question and is a great case study for content valuation.
Firstly, demand data can give an estimate of content's value in the market. Audience demand data can help TV executives understand the baseline value of a TV title, and estimate the potential worth of a show on the market. "Graveyard Carz" generated demand 6.5 times higher than the average show in the United States over the last 30 days, which indicates that it could have a good monetary value in the US market. Its demand has been increasing recently, which could translate into higher worth in the future.
Demand data can also inform decisions about content acquisition. Using "Graveyard Carz" as an example, other titles that the fans of the series also appreciate include "Iron Resurrection," "The Blacklist," and "Voyage to the Bottom of the Sea". This means that the content distributors or TV executives should focus on acquiring content that shares a similar fanbase to "Graveyard Carz". Focusing on these types of titles as potential acquisitions will likely have high audience engagement.
Demand data can further help in content decisions that relate to programming and distribution. Audience demand data can help answer some of these questions: what release strategy should be adopted for the content? Which platforms should be targeted for distribution of the content? What should be the best post-premiere marketing campaign for the content? "Graveyard Carz" had a 4.1% increase in audience demand during March 2024 in the United States. The spike in demand also occurred during that month, so focusing on a post-premiere marketing campaign during that month in the United States can increase momentum.
Additionally, demand data can help with decision making concerning the longevity of content. "Graveyard Carz" has good longevity, meaning that it has maintained its audience demand over time. Content executives can look at the demand of content across a one-year rolling basis versus the last 30 days to gain an understanding of content's popularity over time. Comparing the two will reveal whether the content has long-term potential and can generate sustainable revenue.
Finally, demand data can inform decisions concerning global appeal. By examining the 10 top global markets with the highest demand over the last 30 days, executives can determine which titles to focus on for global expansion. "Graveyard Carz" is outperforming the demand of the average TV show in each of the top 10 global markets where it is in-demand, which makes it an excellent candidate for future global expansion.
In conclusion, firms can use audience demand data for informed content decisions. "Graveyard Carz" provides valuable insights into content valuation, acquisition, programming, distribution, longevity, and global appeal, based on its performance in the US and globally. Parrot Analytics' content valuation system leverages demand data to value the dollar contribution of any title to any network in any country, making it an indispensable tool for executives. By using this tool, content executives can leverage demand data to make better-acquisition, programming, distribution, and content valuation decisions, ultimately maximizing revenue and success in the long run.
This is Graveyard Carz's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Graveyard Carz travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for motor trend and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Graveyard Carz, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Graveyard Carz in the United States. We provide our partners with smart TV industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.