Grimm is a popular TV series that follows the story of Portland, Ore.'s homicide detective Nick Burkhardt as he discovers that he is descended from a long ancestry of "Grimms," hunters tasked with protecting humanity from supernatural creatures. In December 2023, Grimm had 11.0 times the audience demand of the average show in the United States over the last 30 days, which indicates exceptional demand. By analyzing this data, entertainment executives can use demand to help make informed programming and distribution decisions.
Demand data allows executives to determine the value of a TV series such as Grimm. Parrot Analytics' content valuation system, which uses demand data, enables executives to determine the dollar value contribution of any title, to any platform, in any region. With this system, executives can estimate the ROI that a specific title will bring for any platform and even assess a TV series' ability to drive subscriptions and reduce churn. By leveraging Parrot Analytics demand data, executives can calculate the platform-specific marginal revenue contribution and how a TV series drives engagement across the rest of the catalog.
Demand data also allows executives to assess how much a show is worth to another streaming platform. For instance, executives can use demand data to determine how much value Grimm would bring to another platform. Furthermore, demand data allows executives to identify under-monetized TV series with opportunities for content distribution in new or increasingly popular markets. In addition, executives can use demand data to map local whitespaces, such as unique genres or themes that resonate well with local audiences.
Finally, executives can assess the international value of TV series like Grimm. Through demand data, executives can evaluate a show's performance on a global scale and assess its franchisability (spin-off potential), reach (number of people expressing demand for a show), and travelability (international demand relative to its home market). In Grimm's case, while its global performance is outstanding, the show has good travelability.
In conclusion, demand data empowers entertainment executives to make informed decisions when it comes to content acquisition, distribution, and programming. By analyzing the performance of TV shows such as Grimm, executives can determine the dollar value contribution of any title, assess the value of exclusivity, and identify opportunities to monetize underperforming content. Thus, entertainment executives can leverage demand data to make more informed decisions, build audiences and franchises, and maximize investments.
