Content valuation uses demand data to provide insights into a specific program, such as "Grimm." For example, by analyzing the Parrot Analytics demand data of "Grimm" for the month of July 2023, in the United States, entertainment executives at an SVOD or pay TV network can assess how much value and ROI this title can bring to their respective platforms. With 11.1 times the audience demand of the average show, this high demand reflects how popular the show is among audiences, with only 2.7% of all TV shows having this level of demand. The increasing demand for the show reflects how much the audience craves for its content.
Moreover, the outstanding worldwide audience demand across all platforms, exceptional longevity, and momentum of growth presented by the Parrot Pulse capabilities all suggest that "Grimm" is a highly valuable asset, which can help boost any platform's growth. In addition, travelability and franchisability of the title are aspects both of which content creators can explore to turn it into a global franchise. Also, the show is doing well in different parts of the world, primarily in the United States and Europe, with good to outstanding audience demand.
The Parrot Analytics demand data can also provide insights in programming decisions, such as discovering which elements of content win over fans and the tastes of audiences globally. In the case of "Grimm," its demand peaked in early July 2023 in the United States, and its audience base broadened liking shows like "Burn Notice," "Yellowstone," and "Tom Clancy's Jack Ryan." Furthermore, analyzing demand data can help entertainment executives determine specific titles, franchises, and genres driving significant demand to attract or retain subscribers, depending on the region where the show is being distributed.
Lastly, if there is a plan to buy other titles or produce them in-house or distribute content already acquired from a studio or a production company, content valuation data based on the Parrot Analytics demand calculation can aid executives to determine how much these potential titles are worth to the platform, and what kind of return they can expect from them.
