As an entertainment executive, you can use demand data to make more informed content acquisition and distribution decisions. For example, looking at the analysis of "Halloween Baking Championship" for November 2023 in the United States, we can use this data to gain insights on how demand relates to content valuation:
1. Content valuation: Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, you can determine how much to spend on content and estimate the ROI a specific title will bring for any given platform. You can also assess a TV series' ability to drive subscriptions and mitigate churn through demand data.
2. Understanding audience preferences: You can find out which titles audiences are interested in or likely to enjoy by looking at similar titles to "Halloween Baking Championship" that have high demand. For instance, its viewers also enjoy "Halloween Wars", "Deadliest Warrior", "Marvel's Hero Project", "Highway Thru Hell", "Treehouse Masters", "Worst Cooks In America", "Formula 1: Drive To Survive", "Holiday Baking Championship" and "Ice Road Truckers". You can also discover the most popular genres in your local market to help create content that resonates with your audience.
3. Programming and scheduling decisions: By analyzing demand data, you can decide on the best time to release a show for optimal engagement with its audience. Also, demand data can expose under-monetized titles, and you can use this information to promote them further.
4. Subscriber acquisition and retention: Studying demand data can help to make better decisions for customer acquisition, which titles might attract new subscribers, and how they can be retained. For example, "Halloween Baking Championship" has a high demand in its respective countries, and its demand spiked in mid-November 2023, meaning it could be ideal for attracting subscribers during a similar period in future.
5. Competitive benchmarking: Demand data can be used to compare the performance of a show against another show available in the market.
Using demand data insights on "Halloween Baking Championship," you can make informed decisions when creating, acquiring, distributing, or programming content and help in evaluating its economic viability—this involves knowing how much it's worth, how much a content library will be worth to your platform over time, and the baseline value of a title. You can also determine which genres are currently in demand, optimize your marketing campaigns ahead of premiere, and assess the potential of spin-offs or franchises for your content.
In conclusion, leveraging global and region-specific audience demand data can offer a wide array of insights to entertainment executives. By using the examples of "Halloween Baking Championship," this data can highlight trends important for making decisions when it comes to acquiring, producing, distributing, and promoting TV content.
