As an entertainment executive, using demand data can help you make more informed content or acquisition decisions that are likely to resonate with your target audience. Here is an analysis of "Halloween Baking Championship" for December 2023 in the United States, highlighting how demand data can provide valuable insights into a show's performance, as well as its global audience appeal and spin-off potential.
Content Valuation:
Demand data can help you evaluate the dollar value contribution of any title, to any platform, in any region. Therefore, using Parrot Analytics' content valuation system, you can determine how much to spend on "Halloween Baking Championship". For instance, by using demand data, you can estimate the show's baseline value relative to the average title, as well as how its popularity increases or decreases over time.
Programming Decisions:
Demand data can inform your programming decisions in terms of the type(s) of content that exhibit opportunities to acquire or produce. In the case of "Halloween Baking Championship", the demand of 4.2 times the average show in the United States over the last 30 days is good, indicating that it has higher demand than most shows in its genre. Besides, the show has seen increased demand of 36.9% during December compared to the previous month, with demand spiking in late December. Therefore, based on such demand insights, you can make scheduling decisions to continue airing the show or plan for new seasons.
Acquisition Decisions:
Demand data can help you value content and decide how much a show is worth if you're acquiring it from another streaming platform. For instance, given that "Halloween Baking Championship" ranks at the 93.7th percentile in the reality genre during December, you can use such demand insights to make informed acquisition decisions and estimate how much the show could be worth based on its demand.
Distribution Decisions:
Demand data enhances your understanding of a show's global audience appeal. In this case, "Halloween Baking Championship" has performed well in the United States, Canada, and other markets worldwide over the last 30 days. Demand data can help you assess which platforms to target for distribution of your content, based on where you have the most significant demand.
Content Development Decisions:
Demand data can help you gauge a show's spin-off potential. In the case of "Halloween Baking Championship," the show's franchisability is poor, indicating little spin-off potential. However, the demand for the show has been increasing lately, with its popularity peaking at 5.1 times the average title in the last 30 days, up by 44.8%. Therefore, using demand data, you can identify content that can be developed into a franchise and spin-off series.
In conclusion, as an entertainment executive, using demand data can provide valuable insights into your content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system, you can evaluate the dollar value of any title based on its demand data, know where a show is most popular globally, and assess which shows have adequate spin-off potential.
