If you are an entertainment executive seeking to make more informed content decisions or acquisition decisions, demand data can provide valuable insights into audience preferences and trends. You can leverage this data to understand the audience's engagement with specific content, including "Heartstopper," and how it drives audience demand.
Demand data is critical to content valuation, helping you determine how much to spend on a new series, individual title, or library. Using demand data, you can gauge the value of content across different markets, assess the strategic value of your content, and identify opportunities to monetize your IP.
For instance, looking at the show's November 2023 performance in the United States, "Heartstopper" has achieved 7.9 times higher audience demand than the average show, indicating strong audience engagement. You can leverage this information to demonstrate the show's worth to potential buyers or investors and help them understand the economic value of "Heartstopper." Additionally, analyzing the genre percentile ranking, which indicates interest in romance titles, and fans' preferred shows provides further insights for content acquisition and development.
Moreover, tracking demand over time, such as a rolling year basis compared to the last 30 days, allows you to identify trends and changes in audience preferences and optimize post-release performance.
The Parrot Pulse score provides independent measures of the global performance of "Heartstopper," with its excellent worldwide audience demand across all platforms, complemented by its good travelability, which quantifies a show's international demand. Besides, the show's momentum and longevity provide valuable information about its current dynamic and longer-term appeal, respectively. Furthermore, its franchisability and reach reveal potential future monetization opportunities and attract new audiences.
Finally, examining the top ten global markets' demand for "Heartstopper" in late November 2023 helps you understand the show's popularity across different markets, which can inform distribution and promotional strategies for the series. By comparing markets' performance and rankings, content distributors and producers can make informed programming decisions based on data-driven insights.
