As a TV executive, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. In today's competitive landscape, data-driven insights are critical to making informed decisions, which is where Parrot Analytics comes in. Parrot Analytics provides demand data, enabling entertainment executives to determine the dollar value contribution of any title to any platform in any region.
Using the example of "Heartstopper," we can illustrate how demand data can help inform content, acquisition, distribution, and programming decisions. Based on the analysis of the show's demand data for the month of January 2024 in the United States, we can highlight a few key takeaways:
1. Content Valuation: Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By looking at "Heartstopper's" demand data, we can begin to understand how valuable the show is to a platform.
2. Regional Specificity: As an entertainment executive, you need to know what content resonates in specific markets. By looking at "Heartstopper's" performance, we can see that it is most in-demand in the United Kingdom, followed by Brazil, China, the United States, Spain, Switzerland, Australia, Canada, and Italy. This insight can help inform acquisition decisions by identifying regional white spaces and untapped opportunities.
3. Genre and Audience Insights: "Heartstopper" ranks in the 97.9th percentile in the romance genre, meaning it has higher demand than 97.9% of all romance titles in the United States. This insight can help inform content decisions by identifying popular genres and what audiences are most interested in.
4. Momentum and Longevity: "Heartstopper" has exceptional momentum, with a recent spike in demand in the United States in late January 2024. The show also has good longevity with consistently high demand. This insight can help inform programming decisions by identifying when to release new episodes and how to market the show effectively.
5. Comparative Analysis: By comparing "Heartstopper's" performance on a 1 year rolling basis to the last 30 days, we can see that while the show's popularity has decreased slightly in the last 30 days, it has still maintained high demand. This insight can help inform distribution decisions by identifying how and when to distribute the show in different regions.
Overall, Parrot Analytics' demand data can be a valuable tool for entertainment executives looking to make more informed decisions. By examining demand data for a specific title like "Heartstopper," executives can gain insights into the dollar value contribution of that title to any platform in any region, identify regional white spaces and untapped opportunities, understand popular genres and audiences, determine effective release strategies and marketing campaigns, and make informed decisions about distribution.
