The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Informed decisions about content valuation, acquisition, distribution, and programming can be made based on Parrot Analytics' demand data analysis for "Henry Hugglemonster" in October 2023. The show has great demand, with 2.9 times the audience demand of the average show in the United States over the past 30 days. It has higher demand than 84.7% of all music titles in the United States, demonstrating its value for content valuation. The show’s momentum is robust, with a consistent pace of growth, and its longevity is okay, which means audience demand has been maintained at a good level over time. Its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are rated as poor.
The global performance of "Henry Hugglemonster" in terms of audience demand across all platforms is average, and its travelability is also on the lower side. However, the show achieved good audience demand in its country of origin, Ireland, and was popular in the United States. Additionally, the study of its performance in the top 10 global markets shows that the show outperforms the demand of the average TV show (1x) in each of these markets. These insights can help entertainment executives target markets for distribution and promotion of the show and can help them make acquisition decisions in these regions.
By examining the series' drop in rank and decreasing audience demand during October in the United States, executive producers or programming directors can gauge what works with their target audience and make informed strategic decisions. They can also conduct competitive benchmarking by comparing their content's performance against other popular titles on the market like "Once Upon A Time," "Vampirina," "Lab Rats," and "My Little Pony: Friendship Is Magic".
Demand data informs pre-release marketing and post-release decisions like understanding the effectiveness of marketing campaigns, and how the pre or post-premiere of the show compares with other shows. Additionally, audience demand data can help identify opportunities to monetize content through spin-offs or franchises, including selecting appropriate content for this purpose.
Overall, utilizing Parrot Analytics' demand data for shows like "Henry Hugglemonster" helps decision-makers in entertainment companies make data-driven business decisions for content valuation, acquisition, distribution, and programming.
Henry Hugglemonster's travelability to the United States in the last 30 days is 128%, which means that the audience demand for Henry Hugglemonster is 128% of the demand in its country of origin, Ireland. Click through to another market to discover how well Henry Hugglemonster travels internationally.
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Acquire the best shows from partners such as Disney Junior to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Henry Hugglemonster), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Henry Hugglemonster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Henry Hugglemonster, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Henry Hugglemonster in the United States. We provide our partners with far-reaching TV expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.