The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. The analysis of "Hot Ones" is an excellent example of how demand data can inform your decision-making process. Here are some questions that demand data can help answer about the show:
1. How valuable is "Hot Ones" to our platform?
Using Parrot Analytics' content valuation system, you can calculate the dollar value contribution of "Hot Ones" to your platform in the United States and internationally. With 10.8 times the audience demand of the average show and outstanding demand as compared to the talk-show genre, the show has high value and can help retain and attract audiences.
2. Where should we distribute "Hot Ones"?
Using demand data, you can identify the top 10 global markets where "Hot Ones" is most in-demand. The United States is the number one market globally, with outstanding audience demand of 4.1x. The show also performs well in Canada, France, Australia, and other countries. You can use this information to distribute the show in areas where it will draw the most views and engagement.
3. How should we program "Hot Ones"?
Demand data can reveal how well "Hot Ones" is holding audience demand over time, momentum, and travelability. It can also help you to decide on release strategy and pricing, optimize your marketing campaigns ahead of a premiere and identify the best time to release new episodes.
4. Should we acquire or produce similar talk-shows to "Hot Ones"?
Demand data provides insights into other shows that fans of "Hot Ones" also like. By analyzing the preferences of fans with machine learning solutions, executives can produce or acquire additional content that is likely to attract the same viewers. Also, the metrics like travelability, longevity, momentum, and reach data, can offer clues as to what additional content with similar attributes has a higher chance of being successful.
5. Is "Hot Ones" a good investment?
Demand data can be used to calculate how to spend on content through Parrot Analytics’ content valuation system. It can reveal a specific title’s ROI and its contribution to marginal revenue, engagement across the platform, the degree to which it drives subscriptions and reduces churn, and how to estimate cannibalization of audiences. So yes, "Hot Ones" is a good investment considering that it has higher demand than 97.0% of all talk-show titles in the United States, and cities with high potential demand are relatively straightforward to target.
By examining the insights provided by demand data, you can evaluate the potential of a show like "Hot Ones" and make more informed decisions about content production, acquisition, and distribution. Understanding the global demand of your content can help you to identify opportunities for growth and capitalize on them while identifying under-performing shows that are waiting to be picked up.
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Acquire the best shows from partners such as youtube to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hot Ones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Hot Ones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hot Ones, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Hot Ones in the United States. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.