As an entertainment executive, you understand how important it is to always make informed decisions when it comes to content acquisition, programming, distribution, and valuation. Utilizing demand data is an excellent way to make more accurate decisions concerning content valuation, and Parrot Analytics has an advanced content valuation system powered by global demand data.
Let's examine the demand analysis for "How the Universe Works" to see how demand data can be used to drive informed content decisions: With 8.0 times the audience demand of the average show in the United States over the last 30 days, "How The Universe Works" has impressive demand. This data is crucial when it comes to content valuation because it enables the TV executive to determine just how much a series is worth. Utilizing Parrot Analytics content valuation, the TV executive can get a dollar value contribution of the show in any region, and this will guide how much to spend on the content.
In the case of "How the Universe Works," the analysis also shows that the show's demand has been decreasing lately. This demand trend is an essential component for accurate content valuation and can forecast the show's potential future value. After all, the value of a content library to a platform over time can be significantly influenced by demand trends.
Another vital aspect of demand data is determining popular genres that appeal to viewers. The analysis shows that "How The Universe Works" ranks at the 98.2th percentile in the documentary genre for November in the US. This data offers insight into what genres the platform should focus on to attract new subscribers to their SVOD service in the future.
The analysis also mentioned how the demand for the show has decreased in the US by 26.5% during November. This information is relevant when it comes to subscriber retention and understanding which titles will keep the current audience happy. The TV executive can also use demand data to determine which titles to buy if they want to grow their audience and subscriber acquisition.
Moreover, the TV executive can leverage demand data for decision-making on distribution, especially concerning global demand. The analysis shows that "How the Universe Works" has higher than the title average demand in each of the 10 global markets examined. Utilizing Parrot Analytics' travelability metric, which quantifies the show's international demand relative to its home network, the TV executive can determine how to support global SVOD expansion.
Lastly, demand data can be used in marketing optimization, as it can inform you about optimized marketing campaigns ahead of a premiere. Demand statistics like reach, momentum, and travelability can help you determine the ideal release strategy for your content.
In conclusion, demand data is a valuable tool that entertainment executives can use when making strategic content decisions. As showcased by the analysis of "How the Universe Works," demand data provides insights for content acquisition, programming, distribution, and valuation. Utilizing Parrot Analytics content valuation system, executives can gain access to demand-based economic valuation systems for global content demand and supply, thereby enabling them to make more informed content decisions.
