As a TV executive, looking at audience demand data can be extremely valuable when making decisions about content, acquisition, distribution and programming. This is especially true when it comes to making informed content decisions. Let us take the case study of "How The Universe Works" to understand how demand data can be used to make better content decisions.
Firstly, let us look at content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply, which applies an economic valuation system to reveal the dollar value contribution of any title for any platform in any region. The demand for "How The Universe Works" in the United States is 8.6 times the demand of the average show in the country, indicating that this show is highly valued by the audience. Such high demand indicates the show's potential to drive subscriptions and reduce churn, which can help a streaming platform monetize its investment in this title.
Secondly, we can use the demand data to study the audience preference. By analyzing the list of titles which are liked by the viewers of "How The Universe Works," we can see trends in audience preferences across different genres and make informed decisions on commissioning or acquiring new content, expanding franchises, or licensing deals.
Thirdly, demand data can also be used to optimize the show's reach and engagement. By tracking the show's audience demand trajectory, its momentum, and longevity over time, we can gain insights to help optimize marketing spends around the show's release, and well as develop strategies for extending its commercial life.
Fourthly, the data can help identify under-monetized titles by uncovering opportunities for content distribution. The demand data indicates the top global markets where "How The Universe Works" is most in demand. Drilling down into these markets can help identify potential distribution partners, inform licensing deals, or transcription of the content into more languages to grow the show's reach.
Fifthly, by analyzing how the demand has changed over a period, we can identify the trends in the demand and make informed decisions. For example, examining how "How The Universe Works" performed over Aug 2023 we observe that the demand for the show has been increasing in the United States. Through such analytics, a content distributor can get an idea of how appealing its content is to the audience and when it is the right time to monetize it.
In conclusion, the demand data can be useful for all types of decision-making processes, ranging from content valuation to identifying new opportunities for content distribution. For TV executives to make informed content decisions, it is imperative that they keep a close eye on audience demand data, conduct a proper analysis of the same and make evidence-based decisions.
