The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have a tough job, with no two scripts the same, competition is fierce. The success of a series can make or break an entire company if too much money is spent, or if the series fails. Parrot Analytics, through the use of audience demand analytics, can help these executives make informed decisions that will produce higher returns on investment.
"How The Universe Works," a documentary series that explores the mysteries of outer space, can provide us with some insights on how audience demand analytics can drive decision-making in the entertainment industry.
Firstly, Parrot Analytics' diverse metrics provide a guide for measuring a show’s performance. The demand for "How The Universe Works" is 8.9 times the title average for the last 30 days in the United States, and only 2.7% of all TV shows have this level of demand. The rise in demand in the United States by 4.5% in March is an indicator that audiences' interest in the show is increasing. Also, the show has outstanding longevity measures. So, we can anticipate that the demand for the show will retain its appeal over time. Entertainment executives can use these metrics to predict a show’s future success. Procuring and investing in a show with high demand metrics is an economically viable move.
Moreover, the knowledge of a show's demand can assist executives in making decisions reflecting its added value. Parrot Analytics' content valuation system can reveal "How The Universe Works" demonstrates its dollar value contribution to a platform. Knowing a show's economic value can help executives make decisions on how much should be invested in it.
By utilizing the data on regional differences in demand, executives can identify which countries or regions the show performs the best in and decide on the most suitable distribution channels. The fact that this series is in high demand in Canada could lead to it being promoted more aggressively in this market to increase demand.
Furthermore, the popularity of the show with viewers provides executives with information on how to target their desired audience. Marketers can create campaigns around the qualities that attract fans of this series. You can create content targeting people who appreciate science, technology and similar shows, thus reducing customer churn.
Identifying the shows that viewers enjoy, alongside "How The Universe Works," helps ascertain the viewers' preferences. With a list of shows such as "American Experience," "Frontline," and "Storyville," entertainment executives can target audiences who prefer documentaries. The insights on these series can inform production or acquisition decisions that align closer to the audience's taste.
Lastly, the ability to benchmark its demand against other times provides a useful tool for revealing patterns and predicting the trajectory of future demand. Looking at the demand for "How The Universe Works" in the past year, we can observe the show's popularity. The demand has risen by 21.9%, to 10.2 times the average in the last 30 days. By benchmarking against other shows, entertainment executives can invest in programs that align with the trending interests of viewers and anticipate future demand.
In conclusion, audience demand analytics are an ideal tool to aid executives in the entertainment industry. Showing how a show fits into Parrot Analytics' metrics enables companies to make informed decisions about investment, production, and distribution. In this way, "How The Universe Works" offers us insights into how important it is to understand viewers' demand to make decisions that will produce optimal returns on investment.
This is How The Universe Works's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well How The Universe Works travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. How The Universe Works), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as How The Universe Works, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s How The Universe Works is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch How The Universe Works also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How The Universe Works, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for How The Universe Works in the United States. We provide our partners with valuable TV industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
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