The demand data for "Hunter X Hunter" based on the analysis for the United States in November 2023 demonstrates the exceptional popularity of this show. The show had a demand 13.5 times higher than the average series in the US. The demand has been increasing recently, with a 19.6% increase in demand in November. This type of data is beneficial for content acquisition decisions, as it shows that "Hunter X Hunter" has a significant contribution to the platform's value, and a potential ROI that executives can assess. Moreover, the show's move up in rank by 195 spots during November indicates that it is gaining momentum, therefore executives may consider allocating more funds to the marketing of this show.
Furthermore, the insight that "Hunter X Hunter" has higher demand than 97.6% of all comedy titles in the US can help distributors make informed decisions regarding which shows to acquire for their portfolio. It validates how important it is to assess what resonates the most with the viewer, as this show's popularity could be attributed to its humor within the genre.
Demand data can also assist TV executives in programming decisions by understanding the show's performance compared to other popular titles such as "My Hero Academia" and "The Mandalorian," which could inform competitive benchmarking. Executives can then optimize how shows are scheduled in their platforms.
Additionally, the Parrot Pulse rating of "Hunter X Hunter" reflects global performance across six dimensions, which include travelability (international demand relative to its home market), longevity (how well audience demand is maintained over time), momentum (the pace of growth), franchisability (spin-off potential), and reach (the number of people who expressed demand for a show). These dimensions are highly relevant for content distributors who may be looking for titles with international potential or shows that can be developed into franchises.
Finally, the insight that "Hunter X Hunter" outperforms the demand of the average show in each of the top 10 global markets can provide information on potential markets for acquisition or distribution. Executives can use this information to help evaluate where to focus their content investment, and the potential new regions where content can be distributed.
