Entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. This article analyzes the demand data of "Hunter X Hunter" in September 2023 in the United States for better engagement with the show's target audience.
Content Valuation: Entertainment executives can use demand data to determine the monetary value of a show's content by calculating its ROI, audience churn, acquisition rate, and other metrics. They can use Parrot Analytics' content valuation system based on global content demand and supply, to quantify the platform-specific marginal revenue contribution, and estimate the baseline value of the title. For instance, "Hunter X Hunter" has exceptional demand in the United States, with 13.0 times the audience demand of the average show. Only 2.7% of shows have this level of demand.
Programming, Acquisition, and Distribution Decisions: While analyzing the demand data, entertainment executives can also evaluate the show's momentum and negotiate appropriate contracts with studios and distribution partners. For example, they can make programming, acquisition, and distribution decisions based on the show's travelability, franchisability, longevity, and reach. "Hunter X Hunter" has outstanding demand in the United States, and its travelability and reach are outstanding globally. At the same time, its momentum and franchisability is good.
Marketing Decisions: Entertainment executives can optimize their marketing campaigns by analyzing show metadata, including audience preferences, show genre, audience affinity, and affinity between shows. Entertainment executives can leverage demand insights to design better marketing campaigns to attract new subscribers to their platforms. As per the demand for "Hunter X Hunter," fans of the show enjoy similar content like "The Mandalorian," "Moon Knight," and "Rick and Morty."
Content Development: Entertainment executives can develop content based on audience preferences and expand their franchises. The demand of a show like "Hunter X Hunter" can support additional spin-off series or even video games or merchandise.
In conclusion, demand data provides executives valuable insights that inform decision-making across content investments, distribution, marketing, and creative development. The demand data of "Hunter X Hunter" in September 2023 in the United States suggests that the show is incredibly popular, and provides insights that can inform strategic decisions on content acquisition, distribution, and marketing.
