As an entertainment executive, you can use demand data to help make more informed content acquisition decisions. Let's take a look at “Hunter X Hunter” for August 2023 in the United States as an example. With demand 13.4 times the audience demand of the average show in the United States over the last 30 days, demand for "Hunter X Hunter" is outstanding, and only 2.7% of all TV shows have this level of demand. The show's audience demand has been increasing recently, indicating rising popularity. This information can be used to help executives assess the content valuation based on demand, like calculating RoI and determining how much a show is worth to another streaming platform.
When considering what type of content to produce or acquire, this data can help show opportunities for what type of content may exhibit potential based on demand from the audience. You can use this information to make programming decisions about what content to focus on, what genre trends are most popular with your audience, and what type of content may resonate most with your subscribers. If you are looking to retain your current audience or grow your subscriber base, understanding the demand for shows like "Hunter X Hunter," and affinity analysis is key to making those decisions. You can cheaply acquire content that is high in demand and use it clickbait for content in-house.
In addition, you can use the demand data to decide on the best release strategy for your content. Since demand for "Hunter X Hunter" spiked in late August, the executive team could take advantage of that trend by releasing content in late August. This type of data can also give you insight into your audience's taste clusters. For example, this show has been more successful in the US and Japan markets than other markets, so content executives can use this information to adjust their promotional and marketing campaigns accordingly.
Finally, executives can use demand data to guide their distribution choices. Hunter X Hunter has outstanding worldwide audience demand across all platforms, with outstanding travelability, and a great reach. This show's international demand is excellent, with each of the top 10 global markets where Hunter X Hunter is in-demand outperforming the demand of the average TV show, meaning this show has international appeal. The data indicates that this is a great show to distribute in a global market, providing valuable insight for executives looking at how to deploy their content across different regions.
