As an entertainment executive, leveraging demand data can help you make more informed decisions for content valuation, acquisition, distribution, and programming. Let's take a closer look at how demand data can be applied to the superhero TV series, "Justice League," for the month of October 2023 in the United States.
Content Valuation
Demand data can help evaluate the monetary value of a TV show. Parrot Analytics' content valuation system empowers decision makers to determine a show's value contribution to a platform in any region. For example, "Justice League" has 9.0 times the audience demand of the average show in the United States over the last 30 days, indicating it is a valuable asset with outstanding demand.
Programming Decisions
Using demand data, executives can determine what type(s) of content exhibit opportunity to acquire or produce. By analyzing what genres are most popular in the local market, executives can tailor programming to fit their audience's interests. For instance, the 97.7th percentile ranking of "Justice League" in the romance genre in October implies that the show's romance plotline is well-liked among viewers.
Distribution Decisions
For distributors, demand data can inform platform and network fit. By assessing a TV series' ability to drive subscriptions and mitigate churn, executives can determine which platforms to target for distribution. "Justice League" has an outstanding audience demand of 3.2x in the United States, making it clear that it is a perfect fit for U.S. audiences.
Acquisition Decisions
Demand data contributes to making informed acquisition decisions by assessing what titles will attract new subscribers. In the case of "Justice League," the show's audience demand has been increasing in the United States by 5.0% in the month of October 2023. Moreover, analyzing its top 10 global markets where the show is most in-demand reveals that it outperforms the demand of the average TV show in each of these markets. The top market is the United States, where the "Justice League" franchise has immense popularity.
Content Decisions
By understanding what elements of a show are most liked by fans, executives can make programming decisions to optimize success. The shows that fans of "Justice League" also liked are "Broadchurch: UK", "Family Guy", "Utopia (AU)", "The Mandalorian", "Teen Titans", "The Ghost And Molly McGee", "Hailey's On It!", "Ben 10: Alien Force" and "Cowboy Bebop". This information can be used to attract new viewers and retain existing ones.
In conclusion, demand data can inform and create an opportunity for entertainment executives across different sectors to make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. By analyzing the demand data for "Justice League," executives can make data-driven decisions that attract and retain viewers, leading to greater revenue for the platforms and networks that distribute and produce the content.
