If you're an entertainment executive, Parrot Analytics' demand data can help you make informed acquisition, distribution, and programming decisions, as well as determine content valuation. Using the demand data for "Justice League" over the last 30 days, here are some key insights:
1. Content Valuation: When it comes to valuing a series, demand plays a critical role. For "Justice League," its demand is 8.9 times the audience demand of the average show in the United States over the last 30 days. This shows that the show is a valuable asset that can drive engagement and subscriptions on a platform, which can impact its worth.
2. Genre Performance: If you're looking to acquire or produce content in a specific genre, demand data can help you make an informed decision as it can reveal which genres have higher audience demand. For instance, "Justice League" ranks at the 97.8th percentile in the romance genre in the United States. This indicates a higher demand for romance titles in the United States.
3. Insight into the Audience: You can also use demand data to gain insights about the content audience and, in turn, acquire the titles that can attract or retain specific viewers. For example, the Parrot Pulse shows that the top 10 global markets where "Justice League" is the most in-demand include the United States, the United Kingdom, Canada, India, China, WW, Australia, Germany, and France.
4. Programming Decisions: The Parrot Pulse also provides a holistic overview of a show's global performance across six dimensions, including travelability, longevity, and momentum. The longevity of "Justice League" measures how well audience demand has been maintained over time, and it shows outstanding performance. Momentum, the pace of growth, is likewise good. This information can also help programming decisions depending on how a show is faring.
5. Marketing: Demand data can help optimize a marketing campaign, especially during premiere or pre-release. For example, you can use data such as the top 10 other shows that fans of "Justice League" like, like "The Mandalorian," and target similar audiences.
By using Parrot Analytics' demand data, you can answer various questions, such as which titles should I acquire to keep my current audience happy, which genres should I focus on to attract new subscribers, and how well is the marketing campaign doing? In conclusion, demand data is an integral part of a TV executive's strategic decision-making process, from acquisition to programming to distribution, and determining content valuation.
