As an entertainment executive, using demand data can help you make informed decisions when it comes to content acquisition, distribution and programming. Let's take the example of "Justice League" and look at how you can use its demand data to make better decisions.
Firstly, you can use demand data to assess the value of a TV series. Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. For "Justice League," with 7.8 times the audience demand of the average show in the United States over the last 30 days, it has good demand. This means you can get a fair estimate of the monetary value of the title.
You can also use demand data to determine the best release strategy and pricing for the content. For instance, with "Justice League" achieving a spike in demand in late December 2023 in the United States, it may be smart to release a promotional campaign during this period in anticipation of its popularity.
Furthermore, demand data on age and gender demographics will give you information on the target audience for this title. For instance, it can be inferred that the target audience for "Justice League" is primarily the young generation. This information can be helpful when designing marketing campaigns and identifying new opportunities for monetization.
Using the top 10 global markets where "Justice League" is most in-demand over the last 30 days, you can identify countries where you are likely to gain the most from distribution. Therefore, you can focus your strategic planning on promoting, developing and distributing the content to these areas to tap into its high demand.
Finally, demand data enables benchmarking. You can compare "Justice League" with other titles in the fantasy genre in the United States or globally. For example, "Justice League" ranks at the 91.5th percentile in the fantasy genre in December, meaning it has a higher demand than 91.5% of all fantasy titles in the United States. By comparing this with other titles in the genre, you can gain insights into how well "Justice League" is doing compared to other similar titles, and adapt your content mix, distribution, and acquisition decisions accordingly.
To summarize, with demand data, you can make informed content, distribution and programming decisions. You can assess the monetary value of a TV series, determine the target audience, identify the best release strategy and pricing, optimize distribution, benchmark against other titles and explore new opportunities for monetization.
