The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content decisions is vital, and one effective way of achieving this is by utilizing demand data. Kavya - Ek Jazbaa, Ek Junoon will be used as an example to explain the importance of demand data in making strategic decisions.
Content Valuation:
Content valuation is based on demand, and Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to a specific platform in any region. For instance, executives can use the demand data for "Kavya - Ek Jazbaa, Ek Junoon" to determine its economic valuation and understand the value of the show to their specific platform in the United States.
Programming decisions:
From the analysis, we can identify that the demand for "Kavya - Ek Jazbaa, Ek Junoon" is good in the United States, and only 8.6% of all TV shows have this level of demand. However, demand for this particular show has been decreasing lately. Therefore, by utilizing this insight, executives who work for SVOD platforms or linear networks can make informed decisions about how many episodes of "Kavya - Ek Jazbaa, Ek Junoon" to commission, manage the show accordingly, and understand the audience's interest in the show in the United States.
Acquisition & Distribution decisions:
The United States audience's demand for "Kavya - Ek Jazbaa, Ek Junoon" increased by 41.4% in April, and demand spiked late that month. Also, the show is doing well in other countries like India, Sri Lanka, Pakistan, Singapore, and Malaysia. By examining these insights, entertainment executives can either acquire or distribute the show in countries doing well or increase marketing efforts in the countries that have spiked demand.
Marketing decisions:
From the analysis, we can see that "Kavya - Ek Jazbaa, Ek Junoon" has good worldwide audience demand across all platforms, a good pace of growth, and outstanding momentum. This information is relevant to entertainment executives working for content distributor, TV series financing, or entertainment talent agencies who can, using this information, adjust their marketing budgets, allocate more funds, and continue building momentum for future projects.
Longevity and reach decisions:
In an era where it's challenging to maintain the audience's interest in a particular show, "Kavya - Ek Jazbaa, Ek Junoon" is maintaining good audience demand, and its longevity is good. However, its reach (the number of people expressing demand for a show) is poor. Entertainment executives can use this valuable information to determine the kind of marketing to engage to maintain the audience's interest and develop ways to reach a wider audience.
In conclusion, the demand data for "Kavya - Ek Jazbaa, Ek Junoon" is a powerful tool for entertainment executives to measure audience interest, track their content performance, and ultimately make informed decisions about the show. Moreover, Parrot Analytics' global content demand can enable executives to quantify the platform-specific marginal revenue contribution, assess a TV series' ability to drive subscriptions and mitigate churn, estimate cannibalization of audiences if a title is available on multiple services, among others. Utilizing demand data is a key strategic decision-making tool in the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Kavya - Ek Jazbaa, Ek Junoon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kavya - Ek Jazbaa, Ek Junoon, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Kavya - Ek Jazbaa, Ek Junoon in the United States. We provide our partners with deep television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.