The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides an economic valuation system for global content and audience demand, which can help executives make informed decisions for content, acquisition, distribution, programming, and content valuation. Through the analysis of "La Academia" for the month of April 2024 in the United States, several questions can be answered with the help of demand data:
- Content valuation: Demand data can be used to understand the value of a content library to a platform over time, which helps in determining how much to spend on content. Based on audience demand in the United States and globally, executives can calculate the economic value contribution of "La Academia" to a given platform, which can help in making informed decisions for investments.
- Subscriber acquisition and retention: Demand data can help executives decide which titles to buy to attract new subscribers or retain current ones. In the case of "La Academia", demand spiked in late April 2024, which suggests that the show has the potential to attract new audiences to a platform. Moreover, examining the top 10 global markets, including Mexico, Spain, the United States, and other Latin American countries, where "La Academia" is most in-demand provides executives with insights into which markets should be targeted for optimal subscriber acquisition.
- Platform-specific marginal revenue contribution: Demand data can quantify how much a specific title drives engagement across the rest of the catalog. By analyzing the demand for "La Academia" in the United States, executives can determine whether it's a key acquisition-driving or churn-reducing title for a given platform. Additionally, they can assess the show's ability to drive subscriptions and mitigate churn by using demand data.
- Programming strategy: Using demand data can help in optimizing a show's release strategy and pricing. It can also help in understanding what the audiences like the most in a show, which elements of existing content are favored, and how an upcoming production can be optimized for success.
- Competitive benchmarking: Demand data can help executives compare their content against other titles available on the market. For "La Academia", it had 12.3 times the audience demand of the average show in the United States over the last 30 days which is a highly competitive rating, and executives can make use of this information in benchmarking other shows against this benchmark.
In summary, by using Parrot Analytics' demand data, executives can make informed decisions about content valuation, subscriber acquisition and retention strategies, platform-specific marginal revenue contribution, programming strategy, competitive benchmarking. They can examine the demand for specific titles across markets and calculate the economic value contribution of any title to any platform. By examining the demand for a show like "La Academia," they can get insights into its global performance, its travelability, longevity, momentum, franchisability, reachability, and seasonality, which can assist in precise decision making.
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Our TV audience measurement dataset is truly global. Discover how popular TV Azteca‘s La Academia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Azteca and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Academia, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on May 10, 2024, 12:30 a.m. PST using demand datasets from Parrot Analytics for La Academia in the United States. We provide our partners with extensive television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.