The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can provide crucial insights into how to make more informed content and programming decisions. One way demand data can be used is to assess content valuation and determine a title's worth to a platform or streaming service. In the case of "Legion Of Super Heroes," the show has a good level of demand in the United States, with 2.8 times the audience demand of the average show over the last 30 days. This information can help the decision-makers at an OTT or SVOD platform to assess the value of acquiring or continuing to produce this series.
Also, demand data can provide global insights and help executives understand what content is most popular in each regional market, as well as what genres are resonating with their audience. For example, "Legion Of Super Heroes" is highly demanded in the United States, where it achieved good audience demand of 2.6x. However, it only has an okay level of demand in other markets like Canada, China, and South Africa. By analyzing these audience insights, a content distributor or linear network can target their programming strategy to maximize audience reach, identify under-monetized titles and expand in untapped markets.
Demand data can be used to track a show's performance over time and inform decisions on marketing and programming strategy. For instance, "Legion Of Super Heroes" saw a decrease in audience demand in February 2024 compared to the previous month, indicating a need for improved marketing strategies. Additionally, the recent decrease in the show's demand might be a signal that the selection of content available on its platform has increased and the showing is losing appeal. Content distributors, talent agencies, and studios can use this data to determine whether to allocate more resources to improve marketing or shift their focus to other content.
Finally, audience demand data can help executives discover opportunities for supply and demand. Taking into account the audience demand of the show, executives can make an informed decision on whether to continue producing or acquire similar titles in the genre, based on audience affinity analysis. For example, we can see that fans of "Legion Of Super Heroes" also like shows such as "Westworld," "Young Sheldon," and "My Adventures With Superman." This information can inform executives whether there is an opportunity to produce or acquire similar titles within these genres to expand their audience.
In conclusion, analyzing audience demand data like that of "Legion Of Super Heroes" provides valuable insights for entertainment executives. The insights can help with content valuation, programming decisions, distribution strategy and acquisition decisions, marketing strategy, discovering opportunities for supply and demand, and optimizing a release strategy. With the right tools, executives can make more informed decisions based on audience demand to prioritize and optimize their content investment.
This is Legion Of Super Heroes's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Legion Of Super Heroes travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Kids' WB‘s Legion Of Super Heroes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kids' WB and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Legion Of Super Heroes, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Legion Of Super Heroes in the United States. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.