As an entertainment executive, you can use demand data to make more informed decisions regarding content acquisition, distribution, and programming. Taking “Love & Hip Hop: Atlanta” as a case study, we can draw on the following questions:
- Content valuation: One of the crucial factors to assist you in content valuation is demand data. For instance, by examining the audience demand for “Love & Hip Hop: Atlanta,” we can determine the content's value. This content has been popular with an audience demand of 5.1 times the average show in the US over the last 30 days.
- Subscriber acquisition: Suppose you want to acquire new subscribers for your streaming platform. In that case, demand data can help you determine which content to buy. For example, “Love & Hip Hop: Atlanta” has a good audience demand ranking in the US, with 3.8 times more demand than the average show in the country.
- Subscriber retention: By analyzing demand data, you can identify the titles that keep your audience happy. Considering “Love & Hip Hop: Atlanta,” we can observe a December spike in audience demand in the United States.
- Programming decisions: By studying the audience demand trends for “Love & Hip Hop: Atlanta” across the year, we can determine that the show has decreased in popularity over the last 30 days. This data points towards a need to experiment with the show, by, for example, changing the plot, casting actors, improving production value, etc.
- Franchisability: Demand data can help evaluate the possibility of extending a show’s brand into another form of media. In the case of “Love & Hip Hop: Atlanta,” considering its good momentum, franchise opportunities could be explored by expanding it to spin-offs.
In conclusion, demand data assists in making informed decisions about content valuation, subscriber acquisition and retention, programming decisions, and franchisability. By analyzing the data, such as in the case of “Love & Hip Hop: Atlanta,” an entertainment executive can better position their platform or other organization to stimulate growth and remain competitive.
