The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking to make informed content and acquisition decisions, as well as programming or distribution decisions? One way to do this is by using demand data that provides insight into audience preferences and behavior. "Love & Hip Hop: Atlanta," for instance, is a VH1 reality show that follows women as they compete for success in the music industry while dealing with personal and professional struggles.
Using Parrot Analytics' demand data, we can see that "Love & Hip Hop: Atlanta" has 8.7 times the audience demand of an average show in the United States over the last 30 days. This high demand indicates that audiences are highly engaged and interested in the show. An impressive 97.1% of reality shows in the United States have lower demand than "Love & Hip Hop: Atlanta." Additionally, we can see that the show has been increasing in popularity recently, having achieved demand of only 7.2 times the average over the last 90 days.
Determining the economic value of a show is a critical component of content valuation. By analyzing audience demand, Parrot Analytics enables the quantifying of a show's contribution to the platform in any region of the world. For example, applying this to "Love & Hip Hop: Atlanta," demand data can help in determining the true worth of the show, which enables TV executives to make informed decisions about pricing.
It is also essential to analyze the show's performance across markets to determine its potential for distribution. By examining the top 10 global markets where demand for "Love & Hip Hop: Atlanta" is strongest, we see it outperforms the average show in every market, and the show has outstanding demand in the United States. As a result, purchasing the rights to "Love & Hip Hop: Atlanta" for any given market could provide excellent value.
Furthermore, understanding a show's demand in different markets is essential because it helps content creators produce or acquire content that appeals to specific regions. "Love & Hip Hop: Atlanta" has good demand in Australia, the United Kingdom, South Africa, Germany, Jamaica, Canada, and Kenya, making it a potential candidate for worldwide distribution.
Demand data also helps TV executives determine which titles have potential for monetization through spinoffs or franchises. "Love & Hip Hop: Atlanta" has okay franchisability, which implies that there is potential to create spin-offs or additional content in the future.
In conclusion, analyzing audience demand through Parrot Analytics' demand data platform provides TV executives essential insights into audience preferences and behavior, making it an excellent tool to help them make informed content decisions, acquisition decisions, programming, and distribution decisions. Offering detailed insights into audience fluctuations, local and global demand, and spin-off potential, demand data plays a pivotal role in determining content value and business strategy making in the entertainment industry.
This is Love & Hip Hop: Atlanta's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Love & Hip Hop: Atlanta travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular VH1‘s Love & Hip Hop: Atlanta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love & Hip Hop: Atlanta, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Love & Hip Hop: Atlanta in the United States. We provide our partners with smart television expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.