As an entertainment executive, analyzing demand data can help you make more informed decisions on content valuation, acquisition, and distribution. Let's take the example of "Love & Hip Hop: Atlanta" for the month of December 2023 in the United States and see how demand data can be used to make better content decisions.
Content Valuation:
Parrot Analytics' content valuation system is powered by global content demand and supply. It can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, television executives can calculate the ROI of a specific title for any given platform. "Love & Hip Hop: Atlanta" has good audience demand with 5.4 times the audience demand of the average show in the United States. This indicates that this show has value as a content asset.
Programming Decisions:
The demand data can help executives make better decisions on programming. By looking at the demand metrics of the show, executives can see if it is losing popularity or gaining momentum. While the audience demand for "Love & Hip Hop: Atlanta" has decreased recently, it had a spike in late December 2023.
By examining the top 10 global markets where "Love & Hip Hop: Atlanta" is most in-demand, executives can identify which markets the show is most popular to inform their international distribution strategy. Additionally, by comparing the show's performance over the last 30 days to a one-year rolling basis, executives can gauge its popularity over time and if the show is losing audience engagement or not.
Acquisition Decisions:
Demand data can also inform acquisition decisions. In the case of "Love & Hip Hop: Atlanta," executives can see that this show ranks at the 95.0th percentile in the reality genre in the United States with higher demand than 95.0% of all reality titles. In addition, executives can see which other shows are popular with fans of "Love & Hip Hop: Atlanta" to gauge their interests and preferences.
Distribution Decisions:
Finally, by examining the top 10 global markets where "Love & Hip Hop: Atlanta" is most in-demand, executives can see which platforms should be targeted for distribution of the content to capitalize on international expansion. Executives can also use demand data to inform optimal release strategies and pricing for the show.
In summary, using demand data can help executives across the entertainment industry make more informed decisions. By looking at the demand metrics for shows such as "Love & Hip Hop: Atlanta," executives can make better decisions on content valuation, acquisition, distribution, and programming to ensure that they meet their business goals.
