The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed decisions about acquisitions, content valuation, programming, and distribution. For instance, we can use the demand data for the TV series "Love Live! Superstar!!" in the United States for the month of March 2024 to illustrate how you can utilize our data to make better decisions.
Firstly, content valuation uses demand data to determine the economic value of a show. Using our content valuation system powered by global demand and supply, you can calculate the dollar value contribution of any title to any platform in any region. Our content valuation system allows you to determine how much to spend on content as well as the dollar value of an entire content library.
Secondly, demand data enables you to value content globally. You can use our data to find out what content is most popular in your market or on a global scale. For instance, we can see that "Love Live! Superstar!!" has good demand in China, Brazil, Hungary, Russia, the United States, Canada, Germany, Japan, and okay demand in Spain. By understanding the show's performance across global markets, you can make better acquisition and distribution decisions.
Thirdly, demand data can help you make decisions concerning supply and demand. You can use our data to determine what type(s) of content exhibit an opportunity to acquire or produce.
Fourthly, our demand data can help you make subscriber acquisition and retention decisions. For example, if you want to keep your audience happy, you can use our data to find out which titles you should buy. If you want to attract new subscribers to your platform, you can use our data to find out which titles you should acquire.
Fifthly, demand data can inform your release strategy and pricing. By analyzing demand spikes and trends, you can determine the best release strategy for your content. For instance, we can see that "Love Live! Superstar!!" had a demand spike in mid-March in the United States. This data can help you make informed decisions about when and how to release your content to maximize engagement.
In conclusion, as a TV executive, demand data from Parrot Analytics can help you make informed decisions about content valuation, programming, acquisition, and distribution. Our data provides insights into audience demand, which can drive your content decisions and help you better understand the global performance of your program. By using Parrot Analytics' data, you can stay ahead of the competition and make data-driven content decisions.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. NHK Educational TV, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as NHK Educational TV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Live! Superstar!!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NHK Educational TV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Love Live! Superstar!!, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NHK Educational TV‘s Love Live! Superstar!! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK Educational TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Live! Superstar!!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Love Live! Superstar!! in the United States. We provide our partners with extensive media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.