As an executive in the entertainment industry, you know that making informed content, distribution, and acquisition decisions is essential to staying relevant in a rapidly evolving entertainment landscape. To do so effectively, you need access to the latest audience demand data that reflects the current state of the industry. Parrot Analytics offers such data, providing insight into what viewers are watching and what they want to see next.
For instance, let’s consider the case of Love, a Netflix original series about two people with different personalities finding love in unexpected ways. By examining audience demand data from November 2023 in the United States, it’s clear that Love was a popular show at that time.
Parrot Analytics’ demand data shows that Love had 16.9 times the audience demand of the average show in the United States over the last 30 days, indicating high demand for the show. When comparing its demand to other TV shows, Love ranks at the 99.6th percentile in the romance genre in November, indicating that it has higher demand than 99.6% of all romance titles in the United States. Furthermore, the show’s demand has been increasing recently, which suggests that it may continue to offer value and entertainment to viewers.
Demand data can also help you understand how a show ranks on a global scale. For Love, the show’s performance across six different dimensions was outstanding, which means it has high travelability, longevity, momentum, and franchisability potential. Additionally, Love had high audience demand across all viewing platforms, indicating global popularity.
Understanding the demand for shows like Love can help you make more informed content decisions. For example, you can better determine how much a show is worth and how much investment it will need to reach its potential. Additionally, demand data can help you consider if a particular show is a strategic asset for a streaming platform and if it can drive subscriptions or reduce churn.
Demand data can also inform distribution decisions as it enables assessing where a show should be targeted for distribution based on its audience’s demand. Furthermore, demand data can reveal what types of shows are in demand and what audiences want to see. It helps with programming decisions, such as what shows to buy to keep current audiences happy and what shows to acquire to attract new subscribers.
Overall, Parrot Analytics’ demand data provides significant insight for executives in the entertainment industry who need to make complex decisions about content acquisition, distribution, programming, and content valuation. By examining the different dimensions of audience demand data, you can gain a fuller picture of a show’s performance and potential, enabling you to make more informed decisions that resonate with viewers and maximize revenue.
