If you are an executive working in the entertainment industry or a related field, you should be using demand data to inform your content decisions. Let's take the example of "Love", a Netflix original series, to illustrate why demand data is such an important tool for making more informed and strategic decisions.
Content valuation is an important consideration for anyone looking to make a profitable investment in a new TV series or library of content. Parrot Analytics' content valuation system uses data on global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region. Demand data is key to this process, as it allows you to determine how much a series is worth, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity, among other factors. By examining the global demand for "Love", it's clear that this is a valuable and sought-after series that would be a strong investment for any platform or distributor looking to add it to their library.
Demand data can also be used to help evaluate programming decisions, such as how much to spend on content, which titles to acquire, and which genres are resonating most with your audience. For example, the data on "Love" shows that it has 17.1 times the audience demand of the average show in the United States over the last 30 days, indicating that it is a popular series with a highly engaged audience. Additionally, the show has outstanding demand in several key global markets, including the United States, India, Nigeria, and Pakistan, among others. This information can be used to make strategic acquisitions, targeted marketing campaigns, and other programming decisions that will help your platform or network succeed.
Demand data can also help with subscriber retention and acquisition, by providing insights into what titles will keep existing audiences happy and attract new subscribers to your platform. The data on "Love" shows that it is popular not only in the United States, but also in several other countries, indicating that it has broad appeal and could be used to attract a wide group of people to a platform.
Finally, demand data can be used to inform franchise development and global expansion plans. By examining the parity and reach of "Love", you can determine how well the series will perform in different markets and whether it has the potential to be successful in spin-offs or franchises.
In summary, demand data is a valuable tool for anyone looking to make informed and strategic content, acquisition, distribution, and programming decisions. By examining the global demand for a series like "Love", you can gain insights into how well a title is performing, what types of content are resonating with your audience, and how best to capitalize on that demand to achieve business success.
