As a TV executive, you're constantly looking to make more informed content, acquisition, distribution, and programming decisions. By analyzing the example of the show "Love", which has hosted three seasons, here’s how demand data can help you with your decision-making process:
Content Valuation: One of the critical questions that a TV executive must answer is, "how much is my show worth?" and "what is the baseline value of a title?". Parrot Analytics’ content valuation system provides the dollar value contribution of any title, to any platform, in any region. The system is powered by global content demand and supply. With "Love," we see that its demand is 16.5 times the average show in the US. Based on this demand, we can value the show and estimate its return on investment for any given platform.
Programming Decisions: In this case, understanding the performance of a show in a specific genre is crucial, "Love" ranks at the 99.4th percentile in the romance category in the US, which is higher than 99.4% of all romance titles in the country. Parrot Analytics can explore which other shows fans of "Love" tend to prefer, such as "The Mandalorian", which could prove pivotal for programming decisions.
Acquisition Decisions: As a TV executive, you may be interested in content acquisition to improve your platform's content library. Understanding the demand for content can help you to determine what title to buy. In this case, we see "Love" has global demand, and with travelability and franchisability both scoring outstanding, it presents an excellent option to acquire.
Distribution Decisions: In distribution, knowing which platforms fit the show well can make all the difference. Examining the top 10 global markets where "Love" is most in-demand, we see that the show performs well in each of these markets. For example, India is ranked second across all markets in terms of outstanding audience demand. This information can guide your decision-making process when choosing the platforms to distribute the show.
Marketing and Release Strategy: The performance of a show's marketing campaign is key to its success. Parametric analysis of historical weekly demand can determine pre and post-premiere performance. In "Love's" case, there was a spike in demand in late September of 2023. An increase in demand could indicate increased interest in the show, which could logically be capitalized upon with strategic marketing or content releases.
In conclusion, demand data can provide entertainment executives with a well-informed decision-making process when it comes to content valuation, programming, acquisition, distribution, and marketing strategies. Understanding the value of content through demand, in particular, can drive the way shows are acquired, programmed, and monetized.
