As a TV executive, you are constantly looking for ways to make more informed content, acquisition, distribution, and programming decisions. Demand data is becoming increasingly essential to the TV industry, and our data on the popular show "Lupin" for the month of November 2023 in the United States provides numerous insights into how demand data can be used to inform your decisions and strategies.
One application of demand data is content valuation. By examining the demand for "Lupin" in the United States and globally, we can estimate the show's value to any platform. Using Parrot Analytics' content valuation system, you can determine how much to spend on acquiring content. With Parrot Analytics' content valuation system, it is possible to calculate the dollar value contribution of any title, to any platform, in any region.
In terms of understanding genre appeal, we found that "Lupin" ranks at the 97.1th percentile in the drama genre, in November in the United States. This means "Lupin" has higher demand than 97.1% of all drama titles in the United States. Using this data, you can make data-driven decisions on which genres to prioritize for your content offerings.
Another application of demand data is assessing audience engagement. Although "Lupin" experienced a decline in its rank of 531 spots during November in the United States. However, we found that the show's momentum, the pace of growth, was still outstanding, and its longevity, that is how well audience demand is maintained over time, was likewise outstanding. By examining audience demand for a show over time, you can better understand how well a show is resonating with audiences.
For subscriber acquisition and retention, demand data can be used to optimize which titles to buy. Our data reveals that during November, audience demand for "Lupin" has decreased in the United States by 44.5%. These insights into fan behavior help TV executives make better decisions when acquiring or programming content.
Demand data can also be used for marketing optimization. The Parrot Pulse for "Lupin" provides an independent measure of its global performance across six dimensions, which can be used to optimize a show’s pre-release marketing campaign ahead of premiere. In November, demand for "Lupin" spiked in late November 2023 in the United States. Using demand data, TV executives can better understand audience preferences and make strategic marketing decisions accordingly.
Finally, understanding travelability is another way to use demand data. "Lupin" has good travelability, meaning it has significant international demand relative to its home market. TV executives can use this insight when deciding which platforms to target for distribution of their content.
In conclusion, demand data provides valuable insights for TV executives to make more informed content, acquisition, distribution and programming decisions. By examining the demand for "Lupin" in the United States and globally, TV executives can gain insights into audience engagement, genre appeal, subscriber acquisition and retention, marketing optimization, and travelability.
