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Maximizing Success with Lupin: How Entertainment Executives can Make Informed Content Decisions with demand data

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Parrot Analytics Insights - December 2023

As a TV executive, you can use the demand data we have for "Lupin" to make informed content acquisition or programming decisions. Here are some examples:

1. Content Valuation: You can use Parrot Analytics' content valuation system, which is based on demand data, to estimate the dollar value contribution of "Lupin" to your platform, and compare it to other titles or libraries you might be considering. Considering its higher-than-average demand, you can be more confident about the value this title can bring to your platform as a strategic asset.

2. Competitor Benchmarking: You can compare the performance of "Lupin" against other available titles in the market to determine the show's relative strengths and weaknesses. You may observe that "Lupin" has outperformed the average show in every market where it is available, which could indicate a competitive advantage over other titles in the same genre.

3. Demand-Driven Programming: Because audience demand for "Lupin" is currently high, you can focus on creating programming blocks or scheduling the show at peak time slots, hoping to leverage the demand and grow your audience.

4. Strategic Acquisition Decisions: You can explore why other titles that fans of "Lupin" like are trending to acquire and license similar titles that could be complementary to your audience. This could be a way to retain the current audience and also acquire new ones.

5. Platform Expansion Plans: As "Lupin" has good-demand globally, you could include the title in your content expansion strategy in countries where it has a good level of demand compared to the other titles. You could also explore the show's travelability potential, to determine how well a series will travel from one market to another.

Demand data is essential in making strategic decisions as a TV executive. With all the insights and details available based on the demand data, you can make more informed decisions about the content you are creating, acquiring, licensing, or distributing to your audiences.

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