As an entertainment executive, understanding audience demand data is critical to making informed decisions regarding content acquisition, distribution, and programming. Using the example of "Lupin," let's explore how demand data can be used to make critical decisions.
Content Valuation:
One of the essential aspects of content valuation is understanding how much a series is worth. Demand data plays a crucial role in determining the value of a TV series. Understanding how much a particular series contributes monetarily and how it drives engagement across the rest of the catalog can help to estimate the ROI that the show will bring for any given platform. The Parrot Analytics content valuation system is an economic valuation system that reveals the dollar value contribution of any title, to any platform, in any region. Using this system, you can quickly determine the value of a show like "Lupin" in the US market.
Content Acquisition:
Acquisition executives can use demand data to identify which titles would perform well on their platform. Understanding the level of audience demand for a show like "Lupin" can help in assessing whether it meets the criteria required for acquisition. For example, the show's recent demand spike indicates an increase in popularity and a potential to attract new subscribers to an SVOD service.
Programming Decisions:
Programming directors can use demand data to program their content according to audience preferences. By examining "Lupin's" affinity analysis, it is apparent that shows such as "Invasion," "Loki," and "Foundation" are popular with the same audience, which could be used to identify and program similar content. Additionally, according to the show metadata, "Lupin" is in its current third season, and understanding its continued demand and viewership can inform programming decisions for future seasons.
Distribution decisions:
Distribution executives can employ demand data to determine which platforms would be the best fit for a particular show. Understanding where a show like "Lupin" has the most significant demand can help identify which platforms and regions are best suited for its distribution. With an outstanding worldwide audience demand and good travelability, "Lupin" is a global hit and outperforms the demand of the average TV show in many regions, including France, Italy, and Russia.
Longevity:
By measuring the longevity of a show's audience demand, executives can determine which show would require less marketing spend. With the outstanding longevity of its audience demand, "Lupin" has a sustained demand and can be considered as a strategic asset for streaming platforms.
In conclusion, the use of demand data is essential for executives looking to make critical decisions in the entertainment industry. By understanding how to employ demand data correctly, executives can make informed decisions regarding content acquisition, distribution, programming, and content valuation. The example of "Lupin" demonstrates the influence that audience demand and other metrics such as momentum, reach, franchisability and travelability can have on executive decisions. The use of demand data in decision-making can lead to smarter content choices, higher revenue, subscriber acquisition, and happy customers.
