The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make better content, acquisition, or distribution decisions? Look no further than demand data! By examining audience demand metrics, you can gain insights into which shows are performing well and where.
Take "Masters Of The Air" for example, a TV series set in World War II that airs in the United States. Over the last 30 days, the audience demand for "Masters Of The Air" in the United States was 31.0 times higher than the average show, indicating outstanding demand. This information can be used to determine how to distribute the show in the United States. Additionally, audience demand for this show increased, which is a good sign for its future.
Demand data can also provide insights into what genres are in demand and which shows are similar to popular shows. For example, we can see that "Masters Of The Air" is in the drama genre and has higher demand than 99.8% of all drama titles in the United States during March. We also know that fans of "Masters Of The Air" are likely to enjoy shows such as "For All Mankind", "Foundation", and "Ahsoka". This information is valuable for content curation and development.
Demand data also helps in decision making concerning supply and demand. For instance, executives can examine shows that exhibit opportunity to produce or acquire. Furthermore, by determining which content has the most demand, entertainment executives can make better acquisition and distribution decisions. The data can also guide decisions about what content should be produced or acquired to support global SVOD expansion.
Content valuation is also a significant part of the strategic decision-making process for entertainment executives. By using demand data, they can quantify the dollar value contribution of any title, to any platform, in any region. In this case, "Masters Of The Air" has a high content valuation based on the volume of audience demand.
Demand data can also help with subscriber retention and acquisition. By examining the shows that have the most demand, executives can determine which titles to buy to keep current audiences happy and to grow their audience.
Lastly, analyzing demand data can paint a picture of where a show is popular. In the case of "Masters Of The Air", the show is most in-demand in the United States, the United Kingdom, Canada, China, and Australia. By examining where a show is popular, executives can determine which platforms to target for content distribution.
In conclusion, demand data can be used to help entertainment executives make more informed content, acquisition, or distribution decisions. In the case of "Masters Of The Air", we can see that it is a popular show with high demand in various markets around the world. It is essential to use demand data to stay ahead of the competition and improve business decision-making and content creation.
This is Masters Of The Air's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Masters Of The Air travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Masters Of The Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masters Of The Air, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Masters Of The Air in the United States. We provide our partners with meaningful TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.