Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
TV ratings for Masters Of The Air in the United States. Apple TV+ TV series

Masters Of The Air

Original TV Network:
Apple TV+
Genre:
Drama

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Using Demand Data to Make Informed Content Decisions: A Deep Dive into 'Masters Of The Air' Audience Demand Metrics

Parrot Analytics Insights - March 2024

Are you an entertainment executive looking to make better content, acquisition, or distribution decisions? Look no further than demand data! By examining audience demand metrics, you can gain insights into which shows are performing well and where.

Take "Masters Of The Air" for example, a TV series set in World War II that airs in the United States. Over the last 30 days, the audience demand for "Masters Of The Air" in the United States was 31.0 times higher than the average show, indicating outstanding demand. This information can be used to determine how to distribute the show in the United States. Additionally, audience demand for this show increased, which is a good sign for its future.

Demand data can also provide insights into what genres are in demand and which shows are similar to popular shows. For example, we can see that "Masters Of The Air" is in the drama genre and has higher demand than 99.8% of all drama titles in the United States during March. We also know that fans of "Masters Of The Air" are likely to enjoy shows such as "For All Mankind", "Foundation", and "Ahsoka". This information is valuable for content curation and development.

Demand data also helps in decision making concerning supply and demand. For instance, executives can examine shows that exhibit opportunity to produce or acquire. Furthermore, by determining which content has the most demand, entertainment executives can make better acquisition and distribution decisions. The data can also guide decisions about what content should be produced or acquired to support global SVOD expansion.

Content valuation is also a significant part of the strategic decision-making process for entertainment executives. By using demand data, they can quantify the dollar value contribution of any title, to any platform, in any region. In this case, "Masters Of The Air" has a high content valuation based on the volume of audience demand.

Demand data can also help with subscriber retention and acquisition. By examining the shows that have the most demand, executives can determine which titles to buy to keep current audiences happy and to grow their audience.

Lastly, analyzing demand data can paint a picture of where a show is popular. In the case of "Masters Of The Air", the show is most in-demand in the United States, the United Kingdom, Canada, China, and Australia. By examining where a show is popular, executives can determine which platforms to target for content distribution.

In conclusion, demand data can be used to help entertainment executives make more informed content, acquisition, or distribution decisions. In the case of "Masters Of The Air", we can see that it is a popular show with high demand in various markets around the world. It is essential to use demand data to stay ahead of the competition and improve business decision-making and content creation.

Special offer: Discover our global entertainment analytics software and activate our best offer now: As a new customer you can save 37% on your first month or 62% on your first year!

More news about Masters Of The Air:

How fast is demand for Masters Of The Air growing?

Last 30 days
+99.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Masters Of The Air to the preceding 30 days: Demand has increased by 99.0%

Drama performance

Last 30 days
99.8% Percentile rank
Masters Of The Air ranks at the 99.8th percentile in the Drama genre. This means Masters Of The Air has higher demand than 99.8% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Masters Of The Air's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Masters Of The Air travels internationally.

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
  • Strategy-Board Created with Sketch.
    Project risk and return based on market demand factors.
  • Chart-DD Created with Sketch.
    Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
  • Switch Created with Sketch.
    Validate investment hypothesis prior to the release of financial results data.
  • Shape Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.

Contact us

Support casting decisions with empirical facts

Industry
  • Handshake-1 Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Document-Star Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Throphy Created with Sketch.
    Reveal hidden talent insights to determine who is truly worth an investment.
  • Strategy-Board Created with Sketch.
    Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
  • Money Created with Sketch.
    Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Masters Of The Air.

Contact us

Produce with confidence and mitigate downside risks

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Bomb Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Advice Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Handshake-2 Created with Sketch.
    Decrease production risks by combining content genome insights with demand data.
  • Money Created with Sketch.
    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Masters Of The Air from partners like Apple TV+.

Contact us

Fuse art with science for the next global hit

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Target Created with Sketch.
    Project risk and return based on market demand factors.
  • Bomb Created with Sketch.
    Decrease investment risks with content genome insights.
  • Strategy Created with Sketch.
    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

Contact us

Lead global content negotiations with authority

Industry
  • Celebrations Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy-Board Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Handshake-2 Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Money Created with Sketch.
    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
  • Chart-DD Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Masters Of The Air? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Contact us

Maximize advertising revenues from new audiences

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • People-Diverse Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Target Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Masters Of The Air. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Contact us

Acquire the best shows to fortify your competitive position

Industry
  • Money Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Sports-Tee Created with Sketch.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masters Of The Air), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

Contact us

Deploy high impact entertainment marketing strategies

Industry
  • Target Created with Sketch.
    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Masters Of The Air, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Contact us

How popular is Masters Of The Air around the world?

Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Masters Of The Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

$99
USD per month
Pay monthly

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Parrot Analytics Originals

Our collection of the most thought-provoking article series, stacked with strategic insights to help you navigate the future.

Exclusive Trend Reports

Exclusive analyses on global, regional and local content and audience trends, keeping you ahead of the curve and helping you stand out.

Industry Workflow Solutions

Step-by-step guides on how to maximize success in the areas of acquisition, marketing, sales & distribution, infrastructure and more.

None None

Breaking Industry Analyses

Be the first to receive breaking industry reports, topical analyses and timely reminders of what matters most right now.

Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masters Of The Air, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.

This page has been refreshed on April 18, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Masters Of The Air in the United States. We provide our partners with smart content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.