The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to estimate the dollar value contribution of a title, to a platform, in any region. Parrot Analytics' content valuation system can help TV executives determine how much they should spend on content. In the case of "Mountain Monsters," the show has good audience demand in the United States, and over the last 30 days, it has a demand that is 5.6 times the average TV show's demand, and it is higher than 95.1% of all reality titles in the United States. The show has been decreasing in demand compared to its demand over the past 90 days. The demand for "Mountain Monsters" has spiked in the United States in late April 2024.
The analysis of "Mountain Monsters" in the United States can help TV executives in multiple ways. Firstly, they can determine how much the show is worth. Parrot Analytics' content valuation system can measure the dollar value contribution of the show to any platform in any region. Secondly, executives can gauge the show's popularity, leading to informed content decisions. They can use demand data to find out what genres are resonating with the current audience, which content they should target to acquire or produce, and which titles can rely on their sustained demand and require less marketing spend. Additionally, executives can determine the effectiveness of their marketing campaigns for the show, and whether the show has increased popularity, leading them to make acquisition and distribution decisions accordingly.
Lastly, executives can use the show metadata to better understand the show's performance. "Mountain Monsters" has 82 episodes over 8 seasons and was televised from 2013 to 2022, with the show ending. The status of "Mountain Monsters" is essential to executives because if a show has ended, there is no opportunity to create spin-offs or franchises. Nonetheless, they can better understand how global demand varies through examining the top ten global markets where "Mountain Monsters" is most in-demand and tailor their offers, features, or pricing to cater to the top markets. Along with the above-insights, executives must also consider the show's genre, demographics, and other audience preferences to make informed decisions.
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Acquire the best shows from partners such as Destination America to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mountain Monsters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Destination America by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mountain Monsters, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Destination America‘s Mountain Monsters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Destination America and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mountain Monsters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Mountain Monsters in the United States. We provide our partners with valuable TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.