The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
OTT, SVOD, TV series financing, entertainment talent, TV production, studio, content distribution, linear, and pay TV executives, the above insights on "Muscles & Mayhem: An Unauthorized Story Of American Gladiators" show the power of Parrot Analytics’ demand data in helping make informed content and acquisition decisions.
One major insight is understanding that "Muscles & Mayhem: An Unauthorized Story Of American Gladiators" ranks at the 94.5th percentile in the documentary genre in the United States with 3.0 times higher audience demand than the average show. This highlights that documentaries can be potentially valuable content for SVOD platforms looking to invest in content expansion. Additionally, demand for the show has been increasing recently, indicating that the trend is growing upwards, and this trend can be used to decide the timing of potential content investments and acquisitions. Furthermore, by examining the top 10 global markets where "Muscles & Mayhem: An Unauthorized Story Of American Gladiators" is most in-demand, it provides insight into the potential of how well the content can travel to different markets and demographics, which is important when making the acquisition and distribution decisions.
Demand data is also key in uncovering new content opportunity markets. The example of "Muscles & Mayhem: An Unauthorized Story Of American Gladiators" is a revived content from the '90s that has done remarkably well in today's market. Such insights can be used in developing remakes or reviving classic titles. Moreover, demand data can be used in evaluating the popularity of genres, understanding audience preferences for specific genres, and producing content that resonates well with the target audience.
Parrot Analytics' demand data system can quantitively evaluate the ROI of specific titles for any given platform, to answer specific questions the executives might have. For instance, how to estimate cannibalization of audiences, what is the baseline value of a title, or how can they assess the value of exclusivity? Since demand powers Parrot Analytics content valuation, the executives can quantify the specific marginal revenue contribution of a title to a platform, or how it drives engagement within the rest of the catalog, which then feeds into content valuation, aiding title acquisition decisions and programming decisions.
As seen in the case of "Muscles & Mayhem: An Unauthorized Story Of American Gladiators," the Parrot Pulse, a global performance measure that captures the demand of a show across six dimensions, can provide independent feedback to executives to enable more informed decisions, such as evaluating travelability or spin-off potential. Understanding this feedback allows executives to make more informed decisions on content planning, thus making better decisions when choosing which shows to fund or greenlight.
Demand data is also valuable in marketing campaigns, allowing executives to optimize their marketing efforts before the premiere of the show, and to establish the best release strategy and pricing. Furthermore, executives can identify when demand for a series is growing, as seen in the case of the "Muscles & Mayhem: An Unauthorized Story Of American Gladiators" to capitalize on the trend.
Overall, the insights gleaned from the demand data for the "Muscles & Mayhem: An Unauthorized Story Of American Gladiators" highlight the potential value of demand data in aiding content valuation, content acquisition decisions, and programming decisions. From understanding audience preferences, potential market opportunity, and travelability, demand data can significantly alter how executives make informed content decisions, enabling them to make investments that resonate positively with viewers, establish markets globally, and create programs that have long-lasting appeal.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Muscles & Mayhem: An Unauthorized Story Of American Gladiators.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Muscles & Mayhem: An Unauthorized Story Of American Gladiators from partners like Netflix.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Muscles & Mayhem: An Unauthorized Story Of American Gladiators? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Muscles & Mayhem: An Unauthorized Story Of American Gladiators. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Muscles & Mayhem: An Unauthorized Story Of American Gladiators), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Muscles & Mayhem: An Unauthorized Story Of American Gladiators, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Muscles & Mayhem: An Unauthorized Story Of American Gladiators is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Muscles & Mayhem: An Unauthorized Story Of American Gladiators, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Muscles & Mayhem: An Unauthorized Story Of American Gladiators in the United States. We provide our partners with extensive entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.