If you are an entertainment executive looking for insights on how to make informed content decisions, or acquisition decisions, or distribution decisions, or programming decisions, consider utilizing demand data to inform these decisions. Using the example of "Naruto (ナルト)" in the United States, let's explore how demand data can be used for content valuation, programming decisions, distribution decisions, and more.
The demand data for "Naruto (ナルト)" shows that it has exceptional demand in the United States, with 32.8 times the audience demand of the average show in the last 30 days. By comparing this demand data with other shows, you can see which shows fans of "Naruto (ナルト)" are also interested in. Additionally, you can use this data to help determine the value of the content to your platform, as well as the potential ROI it could bring. By using Parrot Analytics' content valuation system powered by global content demand and supply, you can reveal the dollar value contribution of any title to any platform in any region.
Furthermore, examining the show's demand performance over the last 30 days versus the last year can be instrumental in making informed programming decisions. For "Naruto (ナルト)", there was a 0.2% increase in peak demand over the last 30 days. This increase, along with its increased average demand over the last 30 days vs. the past year, could be taken as an indicator of the show's increased popularity in recent times. Similarly, observe changes in demand between the United States and other markets to make decisions more in line with audience behavior.
If you are looking to acquire or distribute content, you can use demand data to identify content with high travelability that has international demand relative to its home market, such as "Naruto (ナルト)". This can help decide which markets to target and why. Additionally, if you are looking to retain subscribers, you can examine which titles are most popular with your current audience and understand which programming decisions will keep your audience satisfied, such as acquiring more content similar in genre or tone to "Naruto (ナルト)".
In summary, using demand data from Parrot Analytics can help inform strategic decision-making at any stage of the content life-cycle. Whether you are a TV series financing company, content distributor, or OTT platform executive, understanding the demand for content, and the corresponding variables including travelability, momentum, longevity, and reach, can provide valuable insights to inform decisions regarding acquisition, programming, distribution, content valuation, and more.
