Demand data has revolutionized the way content executives can make informed decisions in the entertainment industry. By analyzing the demand data of a specific show like "Naruto," we can capture valuable insights and make informed decisions about content creation, acquisition, and distribution strategies.
First and foremost, the demand of a show like "Naruto" provides valuable insights into content valuation. In this specific case, "Naruto" has 34.8 times the audience demand of the average show in the United States, and only 0.2% of all TV shows have this level of demand. By looking at its performance for the past 90 days and 30 days, we can glean insights into how demand for the show is evolving over time. These insights can help TV production companies, OTT platforms, and SVOD platforms understand the dollar value contribution of the show and make data-driven decisions about their content lineup.
Second, by analyzing where demand is coming from, we can make decisions about where to distribute and/or promote content. For instance, according to the data, "Naruto" has outstanding demand in the United States (where it ranks #24), Brazil, Japan, France, Mexico, Indonesia, India, Germany, and the Philippines. This can help TV executives make decisions to target specific regions to acquire and/or distribute the show, and also promotions for its upcoming seasons.
Third, one can also examine the factors that contribute to the audience's preference for a show. The Parrot Pulse for "Naruto" uncovers its worldwide audience demand across six dimensions, including the show's momentum, longevity, and franchisability. By analyzing these dimensions, TV production companies, and SVOD platforms can optimize their content lineup and/or production including exposure for the show worldwide.
Fourth, by examining how audience tastes cluster around a show like "Naruto," this data is useful to understand which genres might have the best chance of attracting a new audience for premium content. This will help film studios understand how to shift their production focus to gain a competitive edge.
Fifth, demand data is also useful in answering the programming-related questions such as; what type of content exhibits opportunities to acquire or produce? What are the most popular genres in my local market? Which elements of existing content do fans like the most? This can help TV networks to optimize their programming line-up, acquire new content, and allocate marketing and promotional resources for their upcoming premieres.
Additionally, demand data enables measuring subscriber acquisition and retention. Understanding which titles will attract new subscribers and keep current ones happy is vital to any TV network or OTT platform. In the case of "Naruto," examining the audience's preference for other TV series with similar content can help TV executives with acquisition and retention strategies for both "Naruto" and other related shows on their platform.
To sum it up, demand data can provide valuable insights to help content executives make informed decisions for their content lineup or acquisition in the entertainment industry. The analysis of "Naruto" during July in the United States provided us with this crucial information. From content valuation to programming, distribution, and expansion, demand data helps entertainment companies to drive their decision-making processes with real-Time, actionable insights.
