The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content, acquisition, distribution, and programming decisions. Fortunately, Parrot Analytics provides an independent measure of global performance across six dimensions through their proprietary demand data. Let's explore how this demand data applies to "Next Level Chef" and how it can be used to make strategic decisions.
Content Valuation:
If your focus is content valuation, demand data is critical in answering important questions such as "How much is my show worth?" and "How much global appeal does this title have in comparison with other titles in the genre?". This data also allows you to assess how well your TV series is driving engagement across the rest of your catalog, which can inform how much you should spend on new content. Applying this to "Next Level Chef," we can see that it has 12.5 times the audience demand of the average show in the United States and that the show's demand is increasing. This information provides insight into the show's value, indicating its worth to any platform.
Acquisition and Distribution Decisions:
When you're making acquisition and distribution decisions or trying to identify which platforms to distribute your content on, demand data helps you decide which shows to target for acquisition, identify under-monetized titles, and measure the competition. For "Next Level Chef," we can see that the show performed outstandingly in the United States, where it has a 7.7x demand above the average TV show. The data also highlights that other countries have a good demand for the show, such as Canada, Sweden, Netherlands, UK, Denmark, Australia, Israel, and Romania. You can use this information to determine which market to target or where to expand your distribution to maximize your show's impact.
Programming Decisions:
Programming decisions rely on understanding audience tastes and identifying the best release strategies to optimize audience reach. Looking at "Next Level Chef," we can see that its audience demand exceeded the average for all reality titles in the United States, indicating that the show is resonating with audiences and is positioned well in the market. With this up-to-the-minute data, programmers can also evaluate the success of their marketing campaigns, identify where the show's demand is strongest, understand if that demand is increasing or decreasing, and forecast the show's longevity.
Franchise and Spin-Off Potential:
Franchisability quantifies a show's potential spin-off performance, and can help you find new opportunities to monetize content. We can see through the Parrot Pulse that "Next Level Chef" has poor franchisability, indicating that it may be difficult to spin-off into other shows. However, entertainment executives can still use this data to identify areas for improvement in future episodes or consider developing new IP that has stronger franchise potential.
In summary, Parrot Analytics' demand data is essential for making informed decisions that ensure success across all areas of your entertainment business. By analyzing demand data like what we've covered for "Next Level Chef," executives can make more informed content, acquisition, distribution, and programming decisions, ultimately leading to stronger commercial success.
This is Next Level Chef's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Next Level Chef travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Next Level Chef), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Next Level Chef is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Next Level Chef also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Next Level Chef, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Next Level Chef in the United States. We provide our partners with smart TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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