The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for specific TV shows is crucial for making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data provides the necessary insight to support more informed and data-driven decisions. An excellent example of how demand data can be used to evaluate a TV show's performance is by examining "Piers Morgan Uncensored" in the United States for the month of March 2024.
Firstly, we can analyze the demand data to assess content valuation. We can answer key questions like: how much is this show worth, what is the baseline value of the title, how has the show's demand trended over time, and how can we estimate cannibalization of audiences when the show is available on multiple services? Through examining this data, we now know that the demand for the show has been outstanding, reaching 12.1 times the average show in the United States over the last 30 days. This level of demand is higher than 97.5% of all talk-show titles in the United States. As entertainment executives, this valuable information helps us determine what types of content demonstrate opportunities for success in the future.
Secondly, we can utilize demand data to inform acquisition and distribution decisions. We can answer crucial questions such as: which platforms should we target for distribution of the content, how much is the content worth for another streaming platform, and what is the global appeal of the show? The Parrot Pulse for "Piers Morgan Uncensored" revealed that the show achieved outstanding audience demand in both the United States and the United Kingdom. The show's travelability is okay, indicating its international demand is decent, but not outstanding. Understanding the demand in different markets empowers entertainment executives to make decisions regarding where to prioritize the distribution of their content and how to maximize their content investments.
Thirdly, demand data can provide insight into programming decisions, such as release strategy, pricing, and marketing campaigns. By examining how the demand spiked in late March 2024 for "Piers Morgan Uncensored," we can make better decisions regarding show releases, ensuring we release content when demand is high. Our marketing campaigns can similarly be optimized with the data available. By utilizing this data, we can ensure that our show is being seen by the right audience, leading to better subscriber acquisition and retention.
Finally, we can use demand data to inform content decisions, such as what type(s) of content exhibit the opportunity to acquire or produce, what genres are resonating most with the audience, and what elements of the existing content do fans like the most. In the case of "Piers Morgan Uncensored," we can see that the show's demand is good not just in the United States and the United Kingdom, but also in Australia, Canada, Ireland, India, South Africa, Nigeria, and New Zealand. By looking at what other shows fans of "Piers Morgan Uncensored" enjoy, we know that the audience is looking for a mix of talk-shows, dramas, and documentaries. By understanding the taste clusters, we can create more of the content that resonates best with our viewers, leading to higher demand for our shows.
In conclusion, utilizing Parrot Analytics' demand data empowers entertainment executives to make data-driven decisions regarding content valuation, acquisition, distribution, programming, and content creation. By leveraging this data in making informed decisions, entertainment executives can increase subscription retention and acquisition, viewer engagement, and profitability.
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Acquire the best shows from partners such as TalkTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Piers Morgan Uncensored), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TalkTV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Piers Morgan Uncensored, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TalkTV‘s Piers Morgan Uncensored is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TalkTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Piers Morgan Uncensored, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Piers Morgan Uncensored in the United States. We provide our partners with smart TV industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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