The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working across a diverse range of platforms and networks, understanding viewer demand for a specific series such as "Pitch" gives a valuable insight into the potential success of a show. Parrot Analytics provides these insights, which can be used to make informed content acquisition, distribution, programming, and production decisions.
One key area where demand data applies to content decisions is content valuation, which shows how to determine how much to spend on content. With "Pitch," the demand for the series can reveal the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation system is based on global content demand and supply, thus providing critical information on the value of a content library to a platform over time.
Another important benefit of demand data is its effectiveness in helping with subscriber acquisition and retention. For instance, with "Pitch," executives can use demand data to assess how the show is performing as an acquisition-driving or retention-driving title. In addition, they can determine which titles to buy to retain or grow an existing audience.
Producers can also use demand data to identify global opportunities for their content. With "Pitch," the data shows that the show beats the average TV show in each of its top 10 global markets, which have varying degrees of demand. This information can help to optimize the release strategy and pricing of the show in those markets, thereby generating opportunities for increased traffic from interested viewers.
Understanding audience demand is also instrumental in making content decisions for SVOD platforms, as streaming platforms have a global audience. With "Pitch," executives can leverage demand data to assess the platform-specific marginal revenue contribution of the title and how it drives user engagement across the rest of the catalog, all of which have the potential to help optimize the platform's strategy for content distribution.
Lastly, for entertainment talent agencies, interpreting demand data can reveal potential opportunities for future content investments. With "Pitch," agents can evaluate which elements of the content resonated with fans, enabling them to identify the best talent, brands, and TV shows to partner with to drive audience acquisition and retention for future projects.
In conclusion, demand data is a powerful tool that entertainment executives working across various platforms can use to make informed content decisions. With "Pitch" as an example, Parrot Analytics provides a comprehensive measure of the show's overall performance across six dimensions. This highlights standardized metrics that executives should consider in making critical decisions for any show, including audience demand, travelability, longevity, momentum, franchisability, and reach. These dimensions, and the accompanying data derived from them, can guide strategic decision-making for any entertainment industry player.
This is Pitch's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pitch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Pitch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pitch, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Pitch in the United States. We provide our partners with extensive television industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.